Hillsdale, MI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hillsdale short-term rental market based on reliable data.

Listings

68 / 131

Reliable / Active

Cap Rate

15%

Middle-Earners Gross Yield

Revenue

$30,883

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$201,876

Median Home Sale Price

Top Earners

$52,169

Top-Earners Revenue

Hillsdale

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hillsdale.

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B

Generally Investor friendly

Hillsdale Regulations

STRs are permitted in Hillsdale County with a straightforward registration process and a low annual permit fee of $50, which makes the permitting cost/complexity manageable. However, compliance requirements include a local representative within 20 miles, periodic inspections, and potential additional local zoning or HOA restrictions, introducing moderate operational rules but not caps. The enforcement stance is documented and supportive, reducing investor risk to a manageable level.

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About Hillsdale

Hillsdale is a small, traditionally Midwestern city in southern Michigan that serves as the county seat of Hillsdale County. With a population of roughly 8,000 residents, it has the friendly, walkable feel of a college town wrapped around a historic county courthouse square. The community is best known as the home of Hillsdale College, a private liberal arts institution founded in 1844, and it functions as a quiet gateway to the rolling farmland, small lakes, and state parks of southern Michigan near the Ohio and Indiana borders. Hillsdale sits approximately 110 miles west-southwest of Detroit, about 70 miles southwest of Ann Arbor, and roughly 50 miles north of the Indiana state line, putting it within easy driving distance of several larger Midwest hubs while still feeling firmly off the beaten path.

A visit to the Hillsdale College campus is the natural starting point for any stay in town. The wooded, traditional campus features the Slayton Arboretum, classical-style buildings, and frequent lectures, concerts, and athletic events that draw visitors from across the region. Public visitors are welcome to stroll the grounds and attend many of the public events, which is part of what gives the city its steady, year-round rhythm of visitors in addition to the seasonal student population.

Just a few minutes from downtown, Baw Beese Lake offers an accessible stretch of outdoor recreation right inside the city limits. The 250-acre lake is a local favorite for fishing, kayaking, and small-craft boating, and the surrounding Baw Beese Park and campground provide picnic areas, a swimming beach, and an easy trail loop that travelers can enjoy without leaving town. It is the kind of low-key, family-friendly amenity that anchors a short-term rental's appeal for summer visitors and weekend road-trippers.

About 30 miles to the northeast in Brooklyn, Michigan International Speedway brings an entirely different kind of energy to the area. The 2-mile oval hosts NASCAR Cup Series races and other major motorsport events that pull tens of thousands of fans into this otherwise rural corner of the state, and the broader Irish Hills region around the track is dotted with kettle lakes, roadside parks, and quirky attractions that make for a full race-week or vacation itinerary.

For travelers willing to drive a bit further, the Ohio and Indiana state lines each open up additional day-trip options, including Pokagon State Park in northern Indiana, known for its lake, trails, and toboggan run. Closer to home, the surrounding Hillsdale County countryside offers ample opportunities for hunting, fishing, and exploring small-town farm markets during the warmer months.

Taken together, Hillsdale offers short-term rental investors a charming, off-the-radar base with a year-round college audience, a lively local recreation scene on Baw Beese Lake, and proximity to one of the Midwest's biggest motorsport destinations. The combination of small-town character, genuine outdoor amenities, and easy access to regional events gives the city an unusual breadth of appeal for a market of its size.

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