Hillman, MI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hillman short-term rental market based on reliable data.

Listings

23 / 51

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$22,050

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$193,345

Median Home Sale Price

Top Earners

$42,236

Top-Earners Revenue

Hillman

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hillman.

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C

Challenging to Investors

Hillman Regulations

Hillman's STR regulations are technically legal but constrained by meaningful barriers including a strict 3-bedroom cap for Tourist Homes, potential Special Land Use Permit requirements, zoning district-specific restrictions, and ongoing compliance/inspection obligations. The multi-step permitting process with site plans and residential character maintenance requirements creates moderate operational complexity and compliance costs for investors.

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About Hillman

Hillman is a small village in Montmorency County, set in the heavily forested landscape of northeastern Lower Michigan. With a population of roughly 600 residents, it has the quiet, unpretentious character of a rural northern community, surrounded by state forest land, inland lakes, and winding two-lane roads that seem to lead almost everywhere into the woods. The village serves as a low-key gateway to the broader Sunrise Coast region, and it sits approximately 200 miles north of Detroit, or about a three-hour drive, while being considerably closer to regional hubs like Alpena to the north and Gaylord to the west.

Just beyond the village edge, the Mackinaw State Forest sprawls across thousands of acres of pine, oak, and aspen, offering some of the most accessible public hunting, hiking, and snowmobiling land in the Lower Peninsula. Within minutes of downtown Hillman, visitors can find marked trailheads, fishing access points, and designated off-road vehicle routes, making the forest a year-round draw for anyone who wants to step directly from a rental property into the wilderness. The area is particularly popular in autumn for color touring and in winter for snowmobiling on the regional trail network that connects to towns across northern Michigan.

A short drive north of Hillman, the city of Alpena sits on the Lake Huron shoreline and offers a small-city mix of museums, restaurants, and waterfront parks. It is roughly 45 minutes from the village and provides visitors with services and Lake Huron access that complement the more rustic experience of staying in Hillman. From Alpena, travelers can also reach destinations along the Thunder Bay National Marine Sanctuary, known for shipwreck diving, lighthouses, and interpretive centers along the coast.

To the west, the greater Gaylord area, about an hour's drive, expands the recreational options with golf courses, ski hills, and the larger shopping and dining infrastructure of a regional tourist town. In the other direction, a roughly 90-minute drive north brings visitors to the Mackinaw City area, where ferries connect to Mackinac Island and the historic attractions of the Straits of Mackinac round out a varied northern Michigan itinerary.

Hillman appeals to short-term rental owners because it offers a genuinely quiet, forest-bound base camp within easy reach of several distinct northern Michigan destinations. Visitors who want a peaceful inland setting with quick access to Lake Huron, large tracts of public forest, and the iconic Mackinac region will find that the village's small size is one of its strongest assets, keeping rental stays immersive and uncluttered while the wider region provides plenty of reasons to extend a trip.

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