Grand Haven, MI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Grand Haven short-term rental market based on reliable data.

Listings

204 / 536

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$35,369

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$398,998

Median Home Sale Price

Top Earners

$69,408

Top-Earners Revenue

Grand Haven

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Grand Haven.

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C

Challenging to Investors

Grand Haven Regulations

STRs are allowed but confined to specific zones/overlays with clear caps (~350 units in the City) and a moderate but nontrivial fee structure ($165/yr + $525 one-time; $500/yr in the Township plus reinspection costs), making the market manageable but constrained for investors.

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About Grand Haven

Grand Haven is a small coastal city in Ottawa County, Michigan, sitting on the eastern shore of Lake Michigan at the mouth of the Grand River. With a population of roughly 11,000 residents, it has long served as one of West Michigan's most beloved summer getaways, drawing visitors for its wide sandy beaches, walkable downtown, and a string of family-friendly traditions that unfold along the waterfront. The city functions as a natural gateway to the Lake Michigan shoreline between Holland and Muskegon, and it lies approximately 30 miles west of Grand Rapids, Michigan's second-largest metro area, which provides a steady supply of regional visitors and a convenient regional airport.

A centerpiece of any visit is Grand Haven State Park, a 48-acre stretch of Lake Michigan beach set just south of the channel. The park is known for its towering dunes, soft sand, and views of passing freighters, and it sits only minutes from the city's downtown core. Together with the adjoining pier and catwalk, it gives visitors an easy, walkable connection between the campground, the lighthouses, and the boardwalk.

Just offshore, the Grand Haven South Pierhead Inner and Outer Lights form one of the most photographed lighthouse scenes on the Great Lakes. The red outer light and the catwalk leading to it are a year-round draw, especially at sunset, and visitors can walk out to the pier in warmer months. The adjacent boardwalk then leads into the heart of the city, where shops, ice cream parlors, and waterfront restaurants line the way back toward town.

A short walk inland leads to the downtown district, centered on Washington Avenue and the historic Chinook Pier complex. Here, the seasonal Grand Haven Musical Fountain puts on a free, choreographed water-and-light show several nights a week through the summer, a tradition that has run for decades. The downtown itself is compact and walkable, with locally owned boutiques, breweries, and eateries clustered within a few blocks of the waterfront.

About 15 minutes south, the broader region adds even more depth: Holland State Park and the lakeside village of Saugatuck are both easy day trips, while Muskegon, to the north, offers additional beaches and Lake Michigan's shoreline parks. Grand Rapids, with its museums, breweries, and Frederick Meijer Gardens, sits just a half hour east.

For short-term rental investors, Grand Haven offers a compelling combination of strong seasonal demand, a recognizable brand built around the beach and lighthouses, and a location that pairs small-town walkability with access to a major Midwest metro area, making it a perennial favorite for family vacations, summer road-trippers, and fall color-seekers alike.

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