Wells, ME

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wells short-term rental market based on reliable data.

Listings

222 / 884

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$29,974

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$588,531

Median Home Sale Price

Top Earners

$89,659

Top-Earners Revenue

Wells

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wells.

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B

Generally Investor friendly

Wells Regulations

STRs are explicitly permitted with an annual license, an online application, and monthly approvals; operational rules (length-of-stay, guest limits, parking) and renewals are manageable, and no hard caps or prohibited zones are evident. The main friction is that the license does not confirm code compliance, leaving owners responsible for inspections and zoning, and enforcement is active through notice-and-cure practices.

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About Wells

Wells is a coastal town in York County, Maine, with a year-round population of roughly 11,000 residents. It sits along the southern Maine Atlantic shoreline, about 30 miles south of Portland (the nearest major city) and roughly 95 miles north of Boston. The town has a relaxed, family-friendly character shaped by long sandy beaches, tidal salt marshes, and a low-rise development pattern that keeps the scenery refreshingly understated. Wells is best known as a classic Maine summer beach town and as a comfortable gateway to the broader southern Maine coast, including the neighboring communities of Ogunquit and the Kennebunks.

Wells Beach and Moody Beach are the town's signature draws, offering roughly four miles of soft, walkable sand facing the open Atlantic. They draw families and repeat summer visitors for swimming, tide-pooling, and traditional boardwalk strolls, and they sit only a few minutes from the heart of town. Together they are the single biggest reason travelers plan a Wells vacation in the first place.

The Rachel Carson National Wildlife Refuge has its administrative headquarters in Wells and protects more than nine thousand acres of salt marsh, upland, and forested habitat along the southern Maine coast. The refuge offers a network of walking trails, observation areas, and seasonal programs that highlight migratory birds and estuarine life, with the main trail complex only a short drive from the town center.

Just to the north, the town of Ogunquit is famous for the Marginal Way, a roughly mile-and-a-half cliff walk that traces the rocky coastline between Ogunquit Beach and the fishing village of Perkins Cove. It is one of the most photographed shorelines in Maine and lies about a 10- to 15-minute drive from Wells. A few minutes further south, Kennebunk and Kennebunkport offer a walkable mix of boutiques, galleries, lobster shacks, and the storied coastal scenery that has long attracted New England vacationers.

A short drive inland leads to Mount Agamenticus, a small but rewarding peak in the town of York rising about 700 feet above sea level. Its summit rewards hikers with panoramic views of the Atlantic, the White Mountains on a clear day, and the surrounding forests, and the area offers year-round hiking, mountain biking, and horseback riding trails.

Wells makes a compelling base for a short-term rental because it combines a low-key, year-round coastal atmosphere with quick access to some of southern Maine's most iconic experiences. Guests can spend mornings on Wells Beach, afternoons walking the cliffs of Ogunquit or browsing the Kennebunks, and evenings dining back in town, all without ever needing a long drive. That mix of natural beauty, wildlife, and proximity to multiple popular destinations gives Wells broad appeal for couples, families, and shoulder-season travelers alike.

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