Rockland, ME

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Rockland short-term rental market based on reliable data.

Listings

121 / 365

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$28,401

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$351,010

Median Home Sale Price

Top Earners

$55,200

Top-Earners Revenue

Rockland

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rockland.

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C

Challenging to Investors

Rockland Regulations

Rockland permits STRs with a clear process but imposes a restrictive cap (45 non‑owner‑occupied units) and a $500 annual fee per unit, plus ongoing compliance requirements. The proposed 2026 ban on new non‑owner‑occupied permits introduces high regulatory uncertainty, making investment challenging while owner‑occupied units remain more viable.

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About Rockland

Rockland is a small coastal city in Knox County, Maine, with a population of roughly seven thousand residents. It sits on the western shore of Penobscot Bay and serves as the economic and cultural hub of Maine's mid-coast region, functioning as a gateway to the surrounding peninsulas, islands, and fishing villages. The city has a working-harbor feel layered with a thriving arts scene, and it lies approximately eighty miles northeast of Portland, Maine, about a ninety-minute drive along the coast.

The Farnsworth Art Museum anchors the downtown experience, housing one of the nation's most significant collections of American art, with a particular emphasis on the Wyeth family of painters, including works by Andrew, N.C., and Jamie Wyeth. A short walk from the museum, Rockland's working harbor hosts fishing boats, windjammers, and ferries to nearby islands like Vinalhaven and North Haven, giving visitors a direct connection to Penobscot Bay's island communities. Each August, Rockland becomes the site of the Maine Lobster Festival, drawing tens of thousands of visitors for seafood, music, and parades.

Just a short drive southeast of Rockland, the Owls Head Transportation Museum showcases early automobiles, aircraft, and engines in a hilltop setting overlooking the bay, with a small lighthouse visible nearby. About twenty minutes north of Rockland, Camden Hills State Park offers hiking trails, scenic viewpoints, and a mountaintop vista from Mount Battie that captures Camden Harbor and the surrounding islands. The town of Camden itself, a few miles beyond the park, draws visitors with its harbor, schooner cruises, and a compact downtown of shops and restaurants.

Further afield, Acadia National Park on Mount Desert Island lies roughly two hours to the northeast, making Rockland a viable base for guests who want to combine a quieter coastal stay with a day trip to one of the most visited national parks in the Northeast. Within easy reach are also the villages of Rockport, with its marina and sculpture gardens, and Thomaston, known for its antique architecture and the nearby Maine State Prison showroom.

Together, these elements give Rockland an unusual combination of arts, maritime heritage, and outdoor access, all within a compact and walkable downtown. For short-term rental owners, the city's year-round calendar of cultural events, summer festivals, and proximity to both Penobscot Bay attractions and Acadia make it a versatile base that appeals to couples, families, and leaf-peepers across multiple seasons.

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