Kennebunk, ME

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Kennebunk short-term rental market based on reliable data.

Listings

145 / 418

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$45,175

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$627,388

Median Home Sale Price

Top Earners

$136,889

Top-Earners Revenue

Kennebunk

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Kennebunk.

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B

Generally Investor friendly

Kennebunk Regulations

Short-term rentals are allowed citywide with straightforward registration and a mandatory fire inspection; $250 per‑unit fee is moderate; the ordinance is new but clear and implementable, with no stated caps and a supportive municipal tone.

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About Kennebunk

Kennebunk is a coastal town in York County in southern Maine, with a year-round population of roughly 11,000 to 12,000 residents. Set along the Atlantic just inland from a string of sandy beaches, it has a quietly upscale New England character, with 18th- and 19th-century clapboard homes, tree-lined streets, and a walkable downtown of small galleries, boutiques, and seafood restaurants. It forms part of the broader "Kennebunks" tourism region alongside its neighbor Kennebunkport, and it functions as a gateway to the southern Maine seacoast. The nearest major city is Portland, Maine, which sits about 30 miles to the northeast, an easy drive of roughly 35 to 45 minutes via Interstate 95 and the Maine Turnpike.

One of the town's most recognizable draws is its oceanfront beachfront, anchored by Kennebunk Beach (often called Gooch's Beach), a broad stretch of sand punctuated by old-fashioned beach cottages, tidal pools, and a vintage bandstand. Mothers Beach, a smaller and gentler cove further up the Kennebunk River, is popular with families. The beaches lie only a few minutes' drive from the town center and a short stroll from many of the area's inns and short-term rentals, making them the focal point of summer stays.

Just south of Kennebunk, the adjacent town of Kennebunkport has long been one of New England's most celebrated summer retreats, with the working harbor of Cape Porpoise, the shops and galleries of Dock Square, and the rocky headlands of Walker's Point. It is reachable in roughly ten minutes by car and is often combined with a Kennebunk stay by visitors who want both a quieter base and easy access to the more bustling harbor village. The Marginal Way, a paved cliff-top walking path in Ogunquit about ten miles to the southwest, is another classic coastal excursion and draws visitors willing to make the fifteen- to twenty-minute drive for its ocean views.

Nature-focused travelers tend to gravitate toward the Rachel Carson National Wildlife Refuge, which protects salt marshes, estuaries, and migratory bird habitat along several miles of southern Maine coastline, with a main unit headquartered in nearby Wells. The refuge offers short walking trails and wildlife-viewing opportunities just a short drive southwest of Kennebunk, and pairs naturally with a beach day or a stroll through the historic district of downtown Kennebunk, where Federal- and Greek Revival-era homes line streets such as Summer and Maine.

For short-term-rental owners, Kennebunk offers a compelling blend of small-town New England charm, walkable amenities, and proximity to several of southern Maine's marquee coastal attractions. Its position roughly halfway between Portland and the New Hampshire border, paired with its beaches, historic architecture, and quick connections to Kennebunkport, Ogunquit, and the wildlife refuge, gives it a wide seasonal appeal that stretches from late spring through foliage season in the fall.

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