Bethesda, MD

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Bethesda short-term rental market based on reliable data.

Listings

150 / 457

Reliable / Active

Cap Rate

2%

Middle-Earners Gross Yield

Revenue

$27,461

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$1,167,843

Median Home Sale Price

Top Earners

$56,121

Top-Earners Revenue

Bethesda

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bethesda.

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C

Challenging to Investors

Bethesda Regulations

Allowed with explicit licensing but constrained by the primary‑residence requirement and a 90‑day cap when the host is absent; compliance obligations and fee/reporting duties are moderate, and enforcement is active enough to raise investor risk.

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About Bethesda

Bethesda, Maryland sits just northwest of Washington, D.C., in the southern part of Montgomery County, and functions as one of the most established affluent suburbs of the national capital. The unincorporated community has a population of roughly 68,000 residents and carries a polished, cosmopolitan character thanks to its leafy streets, high-end dining, walkable retail districts, and a heavy concentration of medical, scientific, and government activity. It is best known as the home of the National Institutes of Health and as a comfortable base for professionals and visitors connected to the federal agencies of the region. The district is approximately six miles northwest of downtown Washington and is linked to it by the Red Line of the Washington Metro, making it a popular gateway for travelers who want D.C. access without the pace of staying in the capital itself.

Downtown Bethesda centers on Bethesda Row and the surrounding blocks of Woodmont Avenue, Wisconsin Avenue, and Old Georgetown Road, where a compact cluster of restaurants, boutiques, art galleries, and independent shops anchors the community's social life. The retail core is generally walkable from the residential streets in the heart of Bethesda and is also reachable within minutes by Metro or car from anywhere in the area.

Glen Echo Park, a historic former amusement site turned arts and recreation campus, sits about three miles southwest of downtown Bethesda. The park is known for its Spanish Ballroom, an antique Dentzel carousel, working artist studios, and an outdoor adventure playground, and it hosts seasonal festivals and dance events throughout the year. Glen Echo Park

The campus of the National Institutes of Health occupies a large federal enclave along Rockville Pike and Old Georgetown Road in central Bethesda, drawing thousands of patients, researchers, and visiting scientists each year. While the campus itself is not generally open for casual tourism, the Bethesda campus is a major reason the community has the dining, lodging, and cultural amenities it does. National Institutes of Health

Strathmore, located in neighboring North Bethesda a few miles up Rockville Pike, is a performing arts venue anchored by a concert hall and a historic mansion. It presents a year-round calendar of music, dance, and family programming, and the surrounding grounds host outdoor concerts in warmer months.

Bethesda appeals to short-term-rental owners because it blends the calm of a tree-lined suburb with the reach of the Washington metro area. Visitors arrive for medical appointments at NIH and the adjacent medical centers, for business meetings, lobbying work, and conferences, and for general tourism, while the easy Metro and driving access to the monuments, museums, and federal landmarks of D.C. — roughly twenty minutes away by train or car — makes the community a strong alternative to staying directly in the capital.

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