Taunton, MA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Taunton short-term rental market based on reliable data.

Listings

20 / 51

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$26,200

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$522,924

Median Home Sale Price

Top Earners

$41,564

Top-Earners Revenue

Taunton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Taunton.

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B

Generally Investor friendly

Taunton Regulations

Short-term rentals are allowed citywide, but investors must obtain state registration, maintain $1M insurance, collect 5.7% lodging tax, and post certificates, representing moderate permitting and compliance costs; the absence of any local Taunton-specific rules means caps or operational limits are unclear, creating some uncertainty for investors.

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About Taunton

Taunton, Massachusetts is a historic city situated in Bristol County in the southeastern part of the state, approximately 40 miles south of Boston and roughly 30 miles east of Providence, Rhode Island. The city has a population of about 57,000 residents and carries the longtime nickname the "Silver City" for its prominent history of silver manufacturing, most notably through Reed & Barton, whose silverware production shaped the local economy for generations. As the seat of Bristol County, Taunton functions as a regional center for the surrounding South Shore and Taunton River Valley communities, blending a quiet small-city feel with deep colonial roots. The city was incorporated in 1639, and its downtown still reflects a mix of 18th- and 19th-century architecture, lending it a kind of historical texture that draws heritage-minded travelers.

One of the marquee outdoor draws in Taunton is Massasoit State Park, a roughly 1,500-acre Massachusetts state park located on the city's western edge. The park is known for its ponds and wooded areas, popular for fishing, non-motorized boating, and swimming in the warmer months, along with miles of trails that wind through pine and hardwood forest. From downtown Taunton, the park is only about a 10-minute drive, making it a convenient nature escape for visitors who do not want to venture far from the city center.

Just a few miles north of downtown lies D.W. Field Park, one of the larger municipal parks in the region, known for its tree-lined carriage roads, a scenic duck pond, athletic fields, and a wooded trail network that loops through rolling terrain. The park offers a quieter, more local alternative to busier state parks and is a popular spot for joggers, dog walkers, and families looking for an easy outdoor outing. Its proximity to the city's residential neighborhoods means it is a frequent stop for both locals and visiting guests.

The Taunton River itself is a defining feature of the area, flowing through the city as part of a federally designated National Wild and Scenic River system. The river supports paddleboarding, kayaking, and small-craft recreation, and its banks host short walking paths and viewing areas within the city limits. Local history is preserved at the Old Colony Historical Society in downtown Taunton, which maintains exhibits on the region's colonial and industrial past, including the silver trade that gave the city its identity.

Taunton makes a compelling base for a short-term rental because it offers an affordable, less-crowded alternative to staying in Boston, Providence, or on Cape Cod, while still keeping those destinations within reach. Visitors can spend mornings at a state park or along the river, afternoons exploring a downtown with real historical character, and evenings as a launchpad for day trips along the South Shore or into Providence. For travelers who want a quieter New England experience that still has plenty of things to do within a 30-to-60-minute drive, Taunton strikes a useful balance.

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