Oak Bluffs, MA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Oak Bluffs short-term rental market based on reliable data.

Listings

182 / 629

Reliable / Active

Cap Rate

4%

Middle-Earners Gross Yield

Revenue

$44,698

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$1,262,519

Median Home Sale Price

Top Earners

$96,909

Top-Earners Revenue

Oak Bluffs

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Oak Bluffs.

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B

Generally Investor friendly

Oak Bluffs Regulations

STRs are permitted in most residential areas with clear state-level rules, no local caps or special licenses, and an enforcement-friendly tone. The main burdens are the high combined tax (11.7%) and emerging building-code inspections, which increase costs but remain manageable under state procedures.

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About Oak Bluffs

Oak Bluffs is a town in Dukes County, Massachusetts, situated on the northeastern shore of Martha's Vineyard, the well-known island off the southern New England coast. Its year-round population is around 4,500, a figure that swells dramatically each summer when seasonal residents, day-trippers, and vacationers descend on the island. The town carries a famously festive, colorful character, defined by its Victorian-era "Gingerbread Cottages" near the harbor, a lively waterfront, and a long tradition as a celebrated African American summer resort in the late 19th and early 20th centuries. It serves as a primary gateway to the island via the Steamship Authority ferry, which departs from Woods Hole on the mainland. Boston, the nearest major city, lies roughly 70 miles to the northwest, with most visitors reaching Oak Bluffs by car to Cape Cod followed by a short ferry crossing.

Martha's Vineyard itself is the marquee draw, and Oak Bluffs is one of the island's most visitor-friendly towns. The wider island offers miles of beaches, the rolling farmland and clay cliffs of the up-island towns, and the historic whaling port of Edgartown just a few miles down the coast, all reachable by the island's regional bus or a short drive. The Oak Bluffs Campground, a tightly clustered row of brightly painted 19th-century Carpenter Gothic cottages surrounding an open-air tabernacle, is the town's most photographed feature and a beloved summer gathering place within walking distance of the ferry landing.

The Flying Horses Carousel in the heart of downtown is the oldest platform carousel in the United States, dating to 1876, and remains a working carousel as well as a National Historic Landmark. Just minutes from the harbor, Joseph Sylvia State Beach is a popular two-mile barrier beach with calm bay waters on one side and Atlantic surf on the other, making it especially well suited to families. The nearby East Chop and West Chop lighthouses, both dating to the 19th century, offer short, scenic drives with sweeping views of Vineyard Sound, and the Oceanic Hotel at East Chop has long been a recognizable landmark overlooking the harbor entrance.

For short-term-rental owners, Oak Bluffs is a compelling base because it combines a distinctive, photogenic sense of place with the structural advantages of an island destination. The housing stock is finite, summer demand is intense and consistent, and the town's walkable harbor district, historic cottages, and beaches give guests a self-contained experience while still serving as a jumping-off point for the rest of Martha's Vineyard.

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