Northampton, MA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Northampton short-term rental market based on reliable data.

Listings

118 / 197

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$37,245

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$503,816

Median Home Sale Price

Top Earners

$60,598

Top-Earners Revenue

Northampton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Northampton.

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A

Very Investor friendly

Northampton Regulations

Northampton explicitly permits STRs by-right in multiple districts with straightforward annual city and state registration and no caps, keeping compliance manageable and tone supportive for investors.

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About Northampton

Northampton sits in Hampshire County in western Massachusetts, a city of roughly 28,000 residents that serves as the cultural anchor of the Pioneer Valley. Best known for its progressive character, walkable downtown, and lively food and arts scene, it is also home to Smith College and functions as part of the broader Five College Consortium that links the area's colleges and universities. The city lies about 90 miles west of Boston, across the state, and roughly fifteen to twenty minutes north of Springfield, the nearest larger metropolitan area.

Smith College itself is one of the city's defining features, a small liberal arts college whose landscaped campus, botanical gardens, and museum draw visitors year-round. The college's grounds, gardens, and museum are within walking distance of downtown, making them an easy half-day stop for guests interested in art, horticulture, or simply a quiet stroll through historic walkways.

About fifteen minutes north in neighboring Amherst, the Eric Carle Museum of Picture Book Art celebrates illustrated children's literature through a rotating collection of original artwork, hands-on studios, and a reading library. The museum's brightly colored building, designed in collaboration with the illustrator himself, makes it a popular stop for families visiting the Pioneer Valley.

Roughly fifteen to twenty minutes south of Northampton, Mount Tom State Reservation offers a different kind of outing entirely. The reservation covers more than two thousand acres of forested ridgeline overlooking the Connecticut River valley, with hiking trails, a seasonal summit road, and panoramic viewpoints that are particularly striking in autumn.

Downtown Northampton, centered along Main Street and Strong Avenue, is the city's social heart. Independent bookshops, coffee houses, restaurants, and small music venues line the walkable core, and the area regularly hosts street festivals, farmers markets, and live performances. Many visitors come to Northampton specifically for this combination of small-city convenience and cultural depth, which is unusual for a community of its size.

Together, these offerings make Northampton a compelling base for short-term rentals. Its location in the Pioneer Valley puts natural beauty, college-town energy, and cultural institutions all within a short drive, while its compact, walkable core gives guests plenty to do without ever needing a car. For travelers exploring western New England, Northampton offers a balance of small-town charm and well-developed amenities that few communities in the region can match.

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