Holyoke, MA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Holyoke short-term rental market based on reliable data.

Listings

18 / 48

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$27,970

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$333,169

Median Home Sale Price

Top Earners

$69,260

Top-Earners Revenue

Holyoke

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Holyoke.

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C

Challenging to Investors

Holyoke Regulations

Short‑term rentals are permitted but rules are still pending, meaning licensing, inspections and operational limits remain uncertain until adoption, which raises compliance risk. Even after adoption, likely fees and annual inspections will add cost and complexity, and the lack of finalized caps or zoning limits further contributes to investor uncertainty.

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About Holyoke

Holyoke sits in Hampden County in western Massachusetts, along the west bank of the Connecticut River. With a population of roughly 40,000, it has the layered character of a former industrial city that is steadily reinventing its cultural and recreational identity. Long known for its paper mills and the dramatic canal system that once powered them, Holyoke today serves as a gateway to the broader Pioneer Valley and the lower Connecticut River corridor. It lies about 90 miles west of Boston and just a few miles north of Springfield, making it an easy day-trip hub for visitors exploring the region.

A good place to begin any visit is Heritage State Park, tucked into the heart of the city. The park anchors a stretch of redeveloped canal-side land and is home to the historic Holyoke Merry-Go-Round, a beautifully restored carousel that has become something of a symbol of the city's revival. It is a quick walk or short drive from anywhere in downtown Holyoke, and it pairs naturally with a stroll along the canal walkway.

Just north of the city, Mount Tom State Reservation rises above the river with miles of hiking trails, overlooks, and the old Mount Tom ski area, offering some of the most recognizable views in the Pioneer Valley. The drive from central Holyoke to the reservation's main entrances takes roughly ten to fifteen minutes, depending on which trailhead you choose, and the park is a favorite for visitors who want a half-day outdoors without leaving the immediate area.

Within the city itself, the Volleyball Hall of Fame draws a steady, if niche, stream of sports-minded travelers. Housed in a dedicated building in downtown Holyoke, it celebrates the sport's history and is a quick stop that adds a distinctive local flavor to any itinerary.

The Connecticut River itself, easily accessible from several points in and around Holyoke, completes the picture. Boating, fishing, and riverside walks are all within minutes of the downtown, and the river connects Holyoke to Springfield, Northampton, and the Five College area to the north.

For short-term rental owners, Holyoke offers a compelling mix of affordability, walkable cultural anchors, and quick access to both outdoor recreation and the larger attractions of the Pioneer Valley. Its proximity to Springfield, its growing arts scene, and the steady flow of visitors drawn by Heritage State Park, Mount Tom, and the river give the city a diverse year-round appeal that rewards guests looking for an authentic western Massachusetts experience.

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