Hatfield, MA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hatfield short-term rental market based on reliable data.

Listings

3 / 5

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$25,016

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$498,652

Median Home Sale Price

Top Earners

$40,340

Top-Earners Revenue

Hatfield

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hatfield.

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B

Generally Investor friendly

Hatfield Regulations

STRs are explicitly allowed townwide and the town currently imposes no local licensing, fees, caps, or inspections—only state-level registration, lodging taxes (5.7% state, plus local option up to 6%), and insurance/safety standards. The town’s tone is supportive and acknowledges STRs as an opportunity while monitoring impact, keeping compliance straightforward and investor risk low.

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About Hatfield

Hatfield is a small, agriculturally-rooted town in Hampshire County, in the Pioneer Valley region of western Massachusetts, with a population of roughly 3,200 residents. The community has long been associated with the rich alluvial soils of the Connecticut River floodplain, where shade-grown tobacco was once a dominant crop, and it retains a working-farm character marked by open fields, farm stands, and a quiet, rural pace of life. While modest in size, Hatfield sits within easy reach of some of western Massachusetts's most lively cultural and outdoor destinations, making it a peaceful base for visitors who want countryside calm with quick access to museums, colleges, and recreation. The town is approximately 20 miles north of Springfield, the nearest major city, and only a short drive from the bustling college town of Northampton.

Just minutes from the center of Hatfield, the Connecticut River defines both the landscape and the recreational rhythm of the area. The river is a focal point for paddling, fishing, and riverside walks, with public access points and small boat launches scattered along the valley. In season, visitors can kayak or canoe the broad, gentle stretch of water that forms Massachusetts' western border, and the surrounding bottomlands offer some of the valley's most productive bird-watching, particularly during spring and fall migrations.

About a 15-minute drive south of Hatfield lies Historic Deerfield, a celebrated open-air museum in the neighboring town of Deerfield. Its preserved colonial-era houses, craft demonstrations, and walking tours through the old street give visitors a tangible sense of early New England life, and the museum's collection of early American decorative arts is one of the finest in the region. It draws curious travelers year-round and pairs naturally with a drive along the scenic byways that connect the river towns.

A similar distance to the southwest, Smith College and the wider city of Northampton form the cultural heart of the valley. Northampton's downtown is known for its independent bookstores, live-music venues, restaurants, and the Smith College Botanic Garden and Museum of Art, while the surrounding area includes galleries, breweries, and the University of Massachusetts Amherst campus a bit further west. For outdoor excursions, the Holyoke Range and Mount Tom State Reservation are both within roughly 30 minutes, offering hiking trails with sweeping views of the river valley below.

Hatfield's appeal as a short-term rental base lies in this balance: it offers the tranquility of a small farming town with views of the river and surrounding hills, yet it places visitors within a short drive of historic sites, college-town culture, and outdoor recreation. For travelers seeking a quieter, more pastoral alternative to staying directly in Northampton or Amherst, it provides a convenient and scenic home base in the heart of the Pioneer Valley.

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