Great Barrington, MA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Great Barrington short-term rental market based on reliable data.

Listings

328 / 586

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$37,640

Middle-Earners Revenue

Occupancy

48%

Middle-Earners Occupancy

Home Value

$602,331

Median Home Sale Price

Top Earners

$80,058

Top-Earners Revenue

Great Barrington

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Great Barrington.

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B

Generally Investor friendly

Great Barrington Regulations

STRs are explicitly allowed with a relatively straightforward registration, an annual fee (~200) and clear rules, but investors face moderate constraints including a 150-day cap for non‑owner‑occupied units, prohibitions on corporate ownership and a one‑property limit, and inspections. Active enforcement and paperwork add compliance overhead but are not prohibitive, making the market investor‑friendly but not unrestricted.

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About Great Barrington

Great Barrington is a small town of roughly 7,000 residents in the southwestern corner of Berkshire County, Massachusetts, set in the rolling hills of the southern Berkshires. The town has a distinctive blend of small-town New England character and cultural sophistication, with a walkable downtown of independent shops, restaurants, and galleries that draws weekenders from across the Northeast. It functions as a natural gateway to the broader Berkshires, a region long associated with the arts, outdoor recreation, and foliage tourism. The nearest major cities are Albany, New York, about 50 miles to the northwest, and Hartford, Connecticut, a similar distance to the south, while New York City sits roughly 130 miles southwest and Boston about 130 miles east.

Just south of town in Stockbridge, the Norman Rockwell Museum houses the largest collection of the illustrator's original works and is set on a wooded campus with views of the surrounding Berkshire Hills. It is approximately a 10-minute drive from Great Barrington and is one of the most visited cultural sites in the region.

A bit further north in Lenox, Tanglewood serves as the summer home of the Boston Symphony Orchestra and stands as one of the most celebrated outdoor music venues in the country. The roughly 20-minute drive opens up an entire summer season of classical, jazz, and popular music performances that draws visitors from across the Northeast.

For outdoor recreation, Bash Bish Falls State Park in nearby Mount Washington features the highest single-drop waterfall in Massachusetts, with a popular swimming hole and a moderately strenuous hiking approach. The park entrance is about a 20- to 25-minute drive from Great Barrington, making it a favorite warm-weather day trip.

Hikers will also find easy access to the Appalachian Trail, which crosses the Berkshires just east of town, and to Monument Mountain, a well-known ridgeline hike in the Housatonic River valley whose trailhead lies only a few miles from the town center.

Great Barrington's appeal as a short-term-rental base lies in the way it pairs walkable, year-round small-town amenities with quick access to some of the Berkshires' most recognizable cultural and natural destinations. Visitors can spend a morning browsing the downtown, an afternoon at a major museum or concert venue, and the next day on a waterfall hike, all without changing towns. With reliable demand across fall foliage, ski, and summer festival seasons, the town offers a flexible draw for travelers coming from the greater Boston and New York metropolitan areas.

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