Jena, LA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Jena short-term rental market based on reliable data.

Listings

5 / 12

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$9,632

Middle-Earners Revenue

Occupancy

27%

Middle-Earners Occupancy

Home Value

$159,873

Median Home Sale Price

Top Earners

$32,225

Top-Earners Revenue

Jena

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jena.

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B

Generally Investor friendly

Jena Regulations

STRs are permitted citywide under general lodging, zoning, building, fire, health and tax rules—no local STR cap, minimal zoning limits, and taxes are standard. Permitting involves moderate steps (occupancy, lodging house if room-renting, business license, insurance, safety equipment), but it’s a known, manageable compliance path without heavy fees or cap-driven constraints.

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About Jena

Jena is a small city in central Louisiana, serving as the parish seat of LaSalle Parish. With a population of roughly 3,000 to 4,000 residents, it has the laid-back character of a rural Louisiana parish seat, where the local courthouse, small storefronts, and pine-covered hills shape the daily rhythm. The town is best known as a gateway to some of the state's most distinctive outdoor landscapes, including the sprawling piney woods of the Kisatchie National Forest and the broad, shallow waters of Catahoula Lake. It sits in central Louisiana, roughly fifty miles south of Alexandria, the nearest major city, and a similar distance north of Monroe.

A short drive north and west of Jena brings visitors into the Catahoula District of Kisatchie National Forest, Louisiana's only national forest. This district covers a substantial portion of LaSalle Parish and offers a mix of longleaf pine savannas, hardwood bottoms, creeks, and lightly developed recreation areas. Outdoor enthusiasts come for hiking, hunting, primitive camping, and wildlife watching, with the forest's quiet roads and trail systems providing a different feel from Louisiana's better-known bayou country. Depending on the trailhead, most forest access points are within about twenty to forty minutes of town.

Southeast of Jena lies Catahoula Lake, one of the largest natural freshwater lakes in Louisiana and a regionally important stopover for migratory waterfowl. Managed in part as a wildlife management area, the lake and surrounding marshes draw birders, photographers, and paddlers, especially during the cooler months when sandhill cranes and large flocks of ducks concentrate on the open water. The drive from Jena to the lake's public access areas is roughly thirty to forty-five minutes, making it an easy day trip for visitors based in town.

Within Jena itself, the modest downtown and the surrounding parish offer a glimpse of small-town Louisiana life, including the LaSalle Parish Courthouse at the center of town. The area is also part of the ancestral and current home of the Jena Band of Choctaw Indians, whose cultural presence is an established part of the region's identity. Travelers stopping in town will also find local eateries and convenience stops that cater to hunters, anglers, and forest visitors passing through.

Jena makes a compelling base for short-term rentals because it sits squarely between Louisiana's piney woods and its lakes and wetlands, in a part of the state that sees steady year-round interest from outdoors travelers. Visitors drawn to Kisatchie National Forest, Catahoula Lake, and the broader central Louisiana hunting and fishing scene appreciate having an affordable, quiet home base with a small-town atmosphere, while still being within reasonable driving distance of Alexandria and Monroe for supplies or a change of pace.

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