Gonzales, LA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Gonzales short-term rental market based on reliable data.

Listings

67 / 134

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$27,734

Middle-Earners Revenue

Occupancy

68%

Middle-Earners Occupancy

Home Value

$288,960

Median Home Sale Price

Top Earners

$45,514

Top-Earners Revenue

Gonzales

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Gonzales.

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B

Generally Investor friendly

Gonzales Regulations

STRs are allowed in Gonzales with only standard business licensing (occupational tax) and typical building/safety compliance; no city STR ordinance, caps, or specific fees are mentioned, making permitting manageable and risk moderate.

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About Gonzales

Gonzales sits in southeastern Louisiana as the largest city in Ascension Parish, a river-and-bayou landscape roughly between Baton Rouge and New Orleans. With a population of approximately 12,000, the city has the feel of a small commercial hub that anchors a suburban and industrial corridor along Interstate 10. Gonzales has long promoted itself as the Jambalaya Capital of the World, and it functions as a convenient base for visitors exploring the plantations, swamps, and music scenes of the surrounding region. It lies about 25 miles southeast of Baton Rouge and roughly 60 miles northwest of New Orleans, both reached in well under an hour by car.

Each May, the Gonzales Jambalaya Festival turns the city's downtown into a multi-day Cajun celebration of live music, dancing, and jambalaya cooked in massive open-air pots. The festival has run for decades and draws visitors from across Louisiana and the Gulf Coast, briefly turning the town into one of the more distinctive food events in the state. Outside festival week, the area's restaurants, many of which lean into traditional Cajun and Creole cooking, give visitors a steady taste of local flavor throughout the year.

Just a short drive south along the historic River Road, Houmas House Estate and Gardens is one of the most visited plantation homes in Louisiana, set on the Mississippi River about fifteen minutes from Gonzales. Its ornate gardens, restaurant, and guided mansion tours make it a marquee stop for anyone touring the region's plantation country, and the property sits on a scenic bend in the river that has drawn visitors since the antebellum era.

The Lamar-Dixon Expo Center, on the east side of Gonzales, hosts rodeos, equestrian events, trade shows, livestock exhibitions, and large community gatherings throughout the year. For travelers interested in a different kind of outing, the Atchafalaya Basin, the largest river swamp in the United States, begins roughly thirty miles to the west, with airboat tours, fishing villages, and Cajun dance halls scattered along its edges. Closer to home, the area's outlet shopping and casino properties give visitors familiar, casual options without driving into the bigger cities.

Gonzales works well as a short-term-rental base because of where it sits rather than what it contains. Guests can spend a morning sampling jambalaya, an afternoon touring a historic plantation, and an evening catching live Cajun or zydeco music, all without long drives. Baton Rouge's universities, government buildings, and Mississippi River attractions are a quick trip north, while New Orleans' food, music, and festivals are a manageable day trip to the southeast. The combination of small-town Louisiana character, central geography, and year-round regional events gives Gonzales a steady flow of visitors looking for an affordable, well-located alternative to staying in the bigger cities.

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