Franklin, LA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Franklin short-term rental market based on reliable data.

Listings

17 / 42

Reliable / Active

Cap Rate

29%

Middle-Earners Gross Yield

Revenue

$27,134

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$94,045

Median Home Sale Price

Top Earners

$34,258

Top-Earners Revenue

Franklin

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Franklin.

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C

Challenging to Investors

Franklin Regulations

Short-term rentals are legal statewide, but no Franklin-specific ordinance was identified, creating uncertainty on zoning, permitting, occupancy caps and fees; investors must verify with city/parish and meet state sales, lodging taxes and fire safety standards, raising compliance risk and costs.

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About Franklin

Franklin is a small historic city in St. Mary Parish in the southern part of Louisiana, with a population of roughly six to seven thousand residents. Tucked into the heart of the Bayou Teche corridor, the town has a quiet, slow-paced feel shaped by oak-shaded streets, restored 19th-century storefronts, and a strong Cajun and Creole cultural identity. It is best known for its remarkably well-preserved Main Street district and its collection of antebellum homes, and it serves as a charming gateway to the broader Cajun Coast region. Franklin lies approximately 130 miles west of New Orleans and about 60 miles southeast of Lafayette, making it an easy stop for travelers exploring the bayou country.

The centerpiece of any visit is Franklin's historic Main Street, lined with locally owned shops, cafés, and a string of beautifully preserved 19th-century commercial buildings that reflect the prosperity the area once enjoyed as a sugarcane hub. Within a few blocks, visitors can find several restored plantation-era homes open for tours, including the Grevemberg House, a fine example of Louisiana's distinctive raised cottage architecture and a window into the town's antebellum past.

About 30 to 40 minutes south of Franklin, Cypremort Point State Park sits on a narrow peninsula jutting into Vermilion Bay. It is one of the few places along Louisiana's central coast where visitors can enjoy a sandy beach, calm shallow waters for swimming and kayaking, a protected harbor for small boats, and shaded picnic areas beneath coastal oaks. The park is a popular draw for families, anglers, and anyone who wants a low-key coastal day trip without the crowds of the larger beach destinations farther east.

Roughly an hour to the northwest, the town of New Iberia and the surrounding bayou country open up additional excursions. A short drive beyond New Iberia brings visitors to Avery Island, the lush, salt-domed home of the McIlhenny Company's Tabasco sauce factory and the surrounding Jungle Gardens, where centuries-old live oaks, Asian camellia plantings, and resident snowy egrets create a uniquely Louisiana landscape. The factory tour and the gardens together make for an easy half-day outing that pairs well with a stay in Franklin.

For outdoor recreation closer to town, Lake Palourde and the nearby stretches of the Atchafalaya Basin offer opportunities for fishing, paddling, and wildlife watching, with alligators, wading birds, and cypress-tupelo swamps defining the scenery. Together with the historic Main Street and the easy reach of the Gulf coast, these natural areas give visitors a well-rounded taste of south-central Louisiana's bayou-and-beach appeal.

Franklin makes a compelling base for short-term rentals precisely because it offers a quieter, more affordable alternative to busier Louisiana destinations while keeping the region's signature experiences within easy reach. Guests can spend mornings wandering a historic downtown, afternoons on a coastal beach or among bayou wetlands, and evenings sampling local Cajun and Creole cuisine, all without the crowds of the larger tourist centers.

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