Whitesburg, KY

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Whitesburg short-term rental market based on reliable data.

Listings

53 / 78

Reliable / Active

Cap Rate

22%

Middle-Earners Gross Yield

Revenue

$20,129

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$93,344

Median Home Sale Price

Top Earners

$36,555

Top-Earners Revenue

Whitesburg

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Whitesburg.

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B

Generally Investor friendly

Whitesburg Regulations

STRs are permitted citywide with no local STR-specific ordinance, keeping caps and zoning flexible. Compliance hinges on state sales and room-occupancy taxes and a county business license, which are moderate but straightforward to obtain; life-safety requirements still apply.

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About Whitesburg

Whitesburg is the county seat of Letcher County, tucked into the southeastern corner of Kentucky where the Commonwealth meets Virginia and West Virginia. With roughly fifteen hundred residents, it has the rhythm of a small Appalachian mountain town — courthouse-square pace, porch conversation, Friday-night football — set against the steep, forested ridges of the Cumberland Plateau. It is best known as a cultural anchor for the surrounding coal-country communities and as a gateway to the Pine Mountain range and the broader tri-state Appalachian region. The nearest major city is Lexington, Kentucky, lying approximately 130 miles to the northwest.

A short drive east of town, Kingdom Come State Park stretches across the high country of Pine Mountain, straddling Letcher and Harlan counties. The park sits at elevations above two thousand feet and rewards visitors with broad, sweeping overlooks of the surrounding hollows and the distant Virginia highlands. Hiking trails, picnic areas, and a small campground make it a popular day trip and an easy base for catching the fall foliage or, in milder months, the rhododendron bloom that has long given the surrounding slopes their spring color.

Farther afield, about an hour and a half to the southwest, Cumberland Gap National Historical Park sits at the famous pin-point where Kentucky, Virginia, and Tennessee come together. The gap was the route through which thousands of early settlers pushed westward, and the park preserves a network of trails, the historic Hensley Settlement, and a visitor center that introduces the region's pioneer and Civil War history. From Whitesburg, the park is a natural full-day excursion and pairs well with a drive through the high country of the Pine Mountain range.

In the heart of Whitesburg, Appalshop has spent more than five decades as a cultural institution dedicated to telling the stories of Appalachian life. Operating from a converted building on Main Street, the organization produces films, radio programming, and recorded music that celebrate and preserve the region's traditions, and it hosts performances, workshops, and community events throughout the year. For travelers interested in the deeper cultural texture of the mountains, a stop at Appalshop offers a richer context than the scenic overlooks alone.

For lodging investors and travelers alike, Whitesburg is a quietly compelling base. Its setting on the edge of Pine Mountain places outdoor recreation — hiking, fishing, fall color, dark skies — within a short drive, while its cultural institutions and music heritage give the town a year-round identity beyond a single attraction. Combined with relatively modest property costs and a pace that still feels distinctly Appalachian, it offers a niche but loyal short-term rental market for visitors seeking a different kind of Kentucky experience.

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