Stanton, KY

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Stanton short-term rental market based on reliable data.

Listings

396 / 584

Reliable / Active

Cap Rate

20%

Middle-Earners Gross Yield

Revenue

$32,956

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$168,758

Median Home Sale Price

Top Earners

$65,870

Top-Earners Revenue

Stanton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Stanton.

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C

Challenging to Investors

Stanton Regulations

STRs are technically allowed in R‑1/R‑2 only with a Conditional Use Permit and annual reviews; investors face mandatory registration, a $300 first‑unit business license fee plus $100 per additional unit, 3% city and county transient room taxes with monthly filing, strict parking and signage rules, interior inspections, and non‑transferable licenses—creating meaningful compliance cost, process complexity, and enforcement risk.

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About Stanton

Stanton sits in the rolling hills of eastern Kentucky as the seat of Powell County, a small Appalachian community of roughly 2,800 residents. The town carries a quiet, unpretentious character typical of the region, with a compact downtown framed by the forested ridges of the Cumberland Plateau. Stanton is best known as a gateway to the Red River Gorge and Natural Bridge State Resort Park, two of the most visited outdoor destinations in the state, and it lies about 45 miles east of Lexington, the nearest major city, along the Mountain Parkway.

Natural Bridge State Resort Park anchors the area's tourism economy and sits roughly 15 miles southeast of Stanton in the heart of the gorge country. The park is built around a massive sandstone arch that rises above the surrounding forest and offers hiking trails, a sky lift, a small lake, and a lodge. Visitors come year-round to walk beneath the bridge, photograph the cliffs, and explore the miles of marked trails that wind through sandstone fins, rock shelters, and hemlock groves. Natural Bridge State Resort Park

The Red River Gorge itself is one of the most acclaimed rock-climbing destinations in the eastern United States, drawing climbers from across the country to its cliffs, natural bridges, and boulder-strewn slopes. The area lies within the broader Daniel Boone National Forest, which spreads across much of eastern Kentucky and protects a striking landscape of gorges, sandstone arches, and pine-clad ridges. Hikers, paddlers, and sightseers explore the gorge through a network of trailheads, scenic byways, and overlooks that have made it a signature Kentucky experience. Red River Gorge

The surrounding Daniel Boone National Forest adds another layer of appeal, with hundreds of thousands of acres of public land threaded by the Red River and its tributaries. Visitors come for backpacking, whitewater paddling, fall foliage drives, and the chance to spot wildlife in one of the more rugged parts of the state. Small outfitters, cabin rentals, and campgrounds dot the roads leading into the gorge, and Stanton functions as a natural staging ground for multi-day trips into this protected landscape. Daniel Boone National Forest

For short-term rental investors, Stanton offers a compelling combination of small-town affordability and proximity to some of Kentucky's most popular natural attractions. Guests who come for climbing, hiking, and leaf-peeping often seek out the lodging, dining, and supplies available in town, while travelers looking to experience Appalachian Kentucky without giving up access to a major airport or city can still reach Lexington in under an hour. The steady seasonal rhythm of climbers, weekenders from Lexington and Cincinnati, and autumn sightseers helps support demand across most of the year.

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