Paris, KY

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Paris short-term rental market based on reliable data.

Listings

71 / 105

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$20,629

Middle-Earners Revenue

Occupancy

48%

Middle-Earners Occupancy

Home Value

$264,410

Median Home Sale Price

Top Earners

$42,750

Top-Earners Revenue

Paris

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Paris.

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C

Challenging to Investors

Paris Regulations

STRs likely permitted under Kentucky’s local framework, but Winchester’s specific ordinance was inaccessible, leaving permitting, fees, caps and enforcement uncertain and potentially moderate to strict, which raises due-diligence risk for investors.

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About Paris

Paris is a small, scenic city in Bourbon County, Kentucky, with a population of approximately 9,000 residents. The city has a quiet, small-town character rooted in its place at the heart of the Bluegrass region, an area celebrated for rolling pastures, limestone fences, and thoroughbred horse farms. As the seat of Bourbon County — the very county that lent its name to America's signature whiskey — Paris serves as a charming gateway to central Kentucky's bourbon and horse country. It lies about 20 miles northeast of Lexington, the nearest major city, and roughly 100 miles south of Cincinnati, Ohio.

The Kentucky Bourbon Trail winds through the rolling countryside surrounding Paris, offering travelers the chance to visit a cluster of working distilleries within a short drive of the city. The region produces the vast majority of the world's bourbon, and visitors can tour historic facilities, sample aged spirits, and learn about the craft behind one of Kentucky's most celebrated exports. The trail functions as both a tourism route and a way to explore the area's deep agricultural and cultural history.

Just a short drive southwest of Paris, the broader Bluegrass region opens up into some of the most photographed horse country in the world. Bourbon and Fayette counties are dotted with storied thoroughbred farms, and visitors can spend hours driving scenic back roads past white-fenced paddocks, foaling barns, and iconic stone walls. Keeneland in Lexington, about 30 minutes from Paris, is a National Historic Landmark that combines live racing, bloodstock sales, and seasonal meets that draw fans from around the globe.

A bit further along, the Kentucky Horse Park in Lexington is a working horse farm, museum, and competition venue dedicated to the bond between humans and horses. Roughly 30 minutes from Paris, it offers museums, demonstrations, and an introduction to many breeds and equestrian disciplines. Combined with the downtown Lexington arts and dining scene, it gives Paris-based travelers easy access to a full day of urban and cultural exploration before returning to the quieter pace of small-town Kentucky.

For short-term rental owners, Paris offers a compelling balance: the tranquility and authenticity of a small Bluegrass town, paired with proximity to some of Kentucky's most visited destinations. Guests can spend mornings exploring bourbon distilleries, afternoons touring horse farms and historic racing venues, and evenings unwinding on a quiet downtown street — all within a single visit. This blend of rural character, central location, and access to marquee attractions makes Paris a strong base for travelers seeking an authentic Bluegrass experience.

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