Owensboro, KY

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Owensboro short-term rental market based on reliable data.

Listings

136 / 222

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$25,894

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$213,910

Median Home Sale Price

Top Earners

$42,259

Top-Earners Revenue

Owensboro

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Owensboro.

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C

Challenging to Investors

Owensboro Regulations

Short‑term rentals are allowed but require a permit, business license, safety inspection, local contact, and monthly reporting with a 4% transient room tax, plus registration and compliance obligations; they are also limited to specific zones and subject to operational rules and penalties, creating a moderate but notable compliance burden.

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About Owensboro

Owensboro sits in Daviess County in northwestern Kentucky, where it serves as the county seat and the largest city along the Ohio River between Louisville and Evansville. With a population of approximately 60,000, it carries the unhurried character of a mid-sized river city rooted in agriculture, bluegrass music, and a distinctive local barbecue tradition. Owensboro is widely known as a hub for bluegrass heritage and for its smoked mutton, often drawing visitors who come specifically for its annual barbecue festival and the surrounding row of longtime pit houses. The city also functions as a convenient gateway to the farmland, lakes, and outdoor country of western Kentucky. The nearest major city is Evansville, Indiana, located about 30 to 35 miles to the north across the Ohio River, while Louisville lies roughly 100 miles to the southeast.

The Bluegrass Music Hall of Fame & Museum anchors downtown Owensboro and is widely considered the only museum in the world dedicated entirely to the history and preservation of bluegrass music. Located along the riverfront, the museum features interactive exhibits, performance theaters, and artifacts honoring the genre's foundational figures. It sits within the city limits, just a short drive from most Owensboro neighborhoods and lodging.

A short walk from the museum, Smothers Park stretches along the Ohio River and has become one of the city's most popular gathering places. The park features an interactive water-play area, walking paths, and one of the more ambitious riverfront fountains in the region, all set against a backdrop of the river and the bridges crossing into Indiana. It is centrally located and accessible within minutes from almost anywhere in Owensboro.

Roughly 90 miles southwest of the city, Land Between the Lakes National Recreation Area draws visitors with more than 170,000 acres of forests, wetlands, and shoreline straddling the Kentucky–Tennessee border. The recreation area offers hiking, biking, wildlife viewing, and access to Kentucky Lake and Lake Barkley, and it makes a natural day trip or overnight excursion from Owensboro. The drive typically takes a little under two hours.

For short-term-rental owners, Owensboro offers an appealing combination of small-city accessibility, a distinctive cultural identity, and proximity to both larger metro areas and natural destinations. Its compact layout, walkable riverfront, and steady calendar of festivals give it year-round appeal, while its position within a short drive of Evansville, Louisville, and the lakes and forests of western Kentucky broadens the draw for travelers exploring the region.

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