Louisville, KY

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Louisville short-term rental market based on reliable data.

Listings

2480 / 4816

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$29,847

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$266,708

Median Home Sale Price

Top Earners

$74,321

Top-Earners Revenue

Louisville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Louisville.

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C

Challenging to Investors

Louisville Regulations

STRs are allowed citywide, but non-owner-occupied rentals need a Conditional Use Permit and must maintain a 600‑foot separation in residential zones, plus safety inspections, $250 registration, monthly tax filings, advertising and data compliance, and active enforcement with fines and potential revocation for complaints or prior citations.

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About Louisville

Louisville is the largest city in Kentucky, serving as the seat of Jefferson County and home to a metro area of approximately 1.4 million residents, with the city itself numbering around 630,000. Straddling the Ohio River directly across from southern Indiana, the city carries a blend of Southern hospitality and Midwestern practicality, anchored by historic brick neighborhoods, an active riverfront, and a nationally recognized dining and bourbon scene. It is best known as the home of the Kentucky Derby and as a gateway to Kentucky's Bourbon Trail and the broader Bluegrass region. Louisville sits roughly 100 miles southwest of Cincinnati and about 115 miles southeast of Indianapolis, making it a natural regional hub for the surrounding states.

Churchill Downs is the city's most iconic landmark and the site of the annual Kentucky Derby, held the first Saturday in May. The historic racetrack dates to the 19th century and remains one of the most recognizable sporting venues in the country, drawing visitors from around the world for the two-week Derby Festival and race day itself. The track is located in the South End of the city, roughly a 10-minute drive from downtown, and the on-site Kentucky Derby Museum welcomes visitors year-round.

The Louisville Slugger Museum & Factory sits in the heart of downtown, steps from the Fourth Street Live entertainment district. The museum celebrates the city's 19th-century role in shaping the modern baseball bat and features a working factory where visitors can watch bats being turned, branded, and finished. The attraction is well suited to families and sports fans and typically requires only a couple of hours to explore.

Across the Ohio River, the Big Four Bridge has become one of Louisville's most popular public spaces, a converted railroad bridge that now carries pedestrians and cyclists into Jeffersonville, Indiana. Connected on the Louisville side by Waterfront Park — a sweeping stretch of greenways, fountains, and event lawns — the bridge offers a free, scenic walk with skyline views of both states. Together, the park and bridge form the social centerpiece of the riverfront, hosting concerts, festivals, and evening strolls throughout the year.

Just a short drive east of downtown, the Bourbon Trail extends into surrounding Jefferson County and the rolling farmland beyond, with several working distilleries offering tastings and tours. These operations range from historic, family-owned rickhouses to large, modern visitor centers, giving guests a tangible sense of the region's signature craft.

A short-term rental in Louisville works as a compelling base for travelers who want to pair world-class sporting events, bourbon country, and a walkable riverfront with a comparatively affordable Midwestern city. Its central location within a day's drive of much of the eastern United States, combined with a year-round calendar of festivals, college sports, and convention activity, gives the market steady demand across all four seasons.

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