Louisa, KY

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Louisa short-term rental market based on reliable data.

Listings

18 / 29

Reliable / Active

Cap Rate

15%

Middle-Earners Gross Yield

Revenue

$23,250

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$156,043

Median Home Sale Price

Top Earners

$49,799

Top-Earners Revenue

Louisa

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Louisa.

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B

Generally Investor friendly

Louisa Regulations

Louisa has no city STR ordinance and STRs appear allowed under county and state rules, with no caps and a generally permissive stance. Investors face moderate permitting (building permits for tiny homes on foundations, business licensing) and must comply with Kentucky Appendix Q standards or RV placement rules for THOWs, but the process is clear and not overly burdensome.

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About Louisa

Louisa is a small city in eastern Kentucky that serves as the county seat of Lawrence County. With a population of approximately 2,400, it sits along the Big Sandy River where the waterway forms the border between Kentucky and West Virginia. The community has a quiet, small-town character rooted in Appalachian traditions, and it functions as a convenient gateway to outdoor recreation in the surrounding hills, hollows, and reservoirs. Louisa lies roughly 25 miles west of Huntington, West Virginia, placing it within the broader Tri-State region that also includes Ashland, Kentucky, and Ironton, Ohio.

About seven miles north of the city, Yatesville Lake State Park surrounds a roughly 2,300-acre reservoir created by a U.S. Army Corps of Engineers dam on the Blaine Fork of the Big Sandy River. The park is a regional draw for fishing, boating, and swimming, and it features a marina, a campground, hiking trails, and an 18-hole golf course. Visitors heading to the lake often pass through Louisa for supplies and dining, which makes the town a natural overnight stop for travelers exploring the area.

The Big Sandy River itself defines the northern edge of Louisa and serves as a focal point for local life. The river once supported commercial barge traffic, and the city had a working port for much of the twentieth century. Today the waterway is used primarily for recreation, including fishing and small-boat outings, and a riverside walk offers views across to the West Virginia side. Louisa is also home to a modest historic downtown centered around the Lawrence County Courthouse, a red-brick building that anchors the town center and gives the area its civic identity.

A short drive east brings visitors to the wider Huntington-Ashland metropolitan area, which offers additional restaurants, shopping, and family-friendly attractions along the Ohio River. To the west and south, the forested ridges of the Appalachian foothills provide scenic drives, fall foliage, and access to smaller public lands, wildlife management areas, and country roads popular with motorcyclists and cyclists.

Louisa works well as a base for short-term rentals because it pairs small-town affordability with convenient access to outdoor recreation, a regional airport in Huntington, and the major roadways that connect the Tri-State region. Guests who stay in the area can spend their days on the lake, along the river, or exploring the surrounding hills, then return each evening to a community with a relaxed pace and genuine local character.

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