Salina, KS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Salina short-term rental market based on reliable data.

Listings

81 / 125

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$23,628

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$177,624

Median Home Sale Price

Top Earners

$38,806

Top-Earners Revenue

Salina

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Salina.

Loading top listings...

B

Generally Investor friendly

Salina Regulations

STRs are generally permitted under Saline County planning and zoning, but operators must secure building permits, confirm zoning compliance and register the business; fees, inspection frequency and renewal processes are unclear, and no caps are noted, keeping the burden moderate rather than prohibitive.

View Salina Regulations →

Local STR Agent

STR specialist · Salina, KS

Trusted Expert
Get Expert Help In Salina
Free consultation Response within 24h

About Salina

Salina is a mid-sized city in north-central Kansas, serving as the county seat of Saline County and the regional hub for the surrounding agricultural communities. With an approximate population of around 47,000 residents, Salina has the feel of a working city with deep Midwestern roots, anchored by a walkable downtown and a string of locally owned restaurants, breweries, and shops. It sits at the crossroads of two major interstates, I-70 and I-135, which makes it a natural stopover for travelers crossing the Great Plains, and it functions as a gateway to central Kansas attractions, including the nearby Eisenhower Presidential Library in Abilene. Salina lies roughly 150 miles west of Kansas City and about 180 miles northwest of Wichita, positioning it within a few hours' drive of several major population centers.

One of the most popular nearby destinations is the Dwight D. Eisenhower Presidential Library and Museum in Abilene, about 25 miles east of Salina. The complex honors the 34th president, who grew up in Abilene, and includes his boyhood home, the museum, and the Place of Meditation. The library draws history-minded visitors year-round and is among the most visited presidential sites in the Midwest.

Closer to home, Rolling Hills Zoo sits a short drive west of Salina and offers a chance to see animals from across the world in a setting that blends wildlife habitats with Midwestern prairie. The zoo is known for its expansive grounds and conservation work, and it has become a family-friendly anchor attraction for the region.

Downtown Salina is centered on the Stiefel Theatre for the Performing Arts, a restored 1930s movie palace that now hosts concerts, touring shows, and community performances. The surrounding blocks include the Smoky Hill Museum, which tells the story of the region from the days of the Smoky Hill Trail through the railroad era and into the present, along with murals, art galleries, and a small but lively dining scene.

A bit further afield, about a 40-minute drive northwest of Salina, Mushroom Rock State Park showcases some of the most unusual geological formations in Kansas. The park's mushroom-shaped concretions and balancing rocks, formed millions of years ago, draw curious travelers and geology enthusiasts looking for a quick, scenic detour off the interstate.

Salina makes a compelling base for a short-term rental because it combines the convenience of a regional hub with surprisingly rich cultural and outdoor offerings within an hour's drive. Visitors can spend mornings exploring a presidential library, afternoons spotting wildlife, and evenings catching a show downtown before returning to a comfortable rental, all without the congestion or cost of a larger city.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc