Liberal, KS

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Liberal short-term rental market based on reliable data.

Listings

7 / 15

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$14,004

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$145,495

Median Home Sale Price

Top Earners

$30,060

Top-Earners Revenue

Liberal

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Liberal.

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C

Challenging to Investors

Liberal Regulations

STRs are explicitly permitted but constrained to renting no more than two sleeping rooms with total occupancy of three persons, with no whole‑property STRs allowed; this forces a small‑scale, room‑rental business model. Investors must obtain a zoning permit, a business license, and meet building, fire, and health code compliance, plus pursue variances or special use permits for anything beyond the caps—compliance is possible but strict and limiting.

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About Liberal

Liberal is a small city in Seward County in the far southwestern corner of Kansas, sitting in the High Plains near the Oklahoma border. With a population of roughly 19,000, it functions as the commercial and cultural hub for a wide agricultural region of cattle ranches, wheat fields, and natural gas operations. The city is best known for two very different draws: a faithful recreation of Dorothy's Kansas farmhouse and the Wizard of Oz, and a sprawling aviation museum built around a former World War II Army Air Field that gives the city its unusual name. Liberal is roughly 220 miles southwest of Wichita, the nearest major metropolitan area, and about 200 miles north of Oklahoma City.

The Mid-America Air Museum anchors the city's identity and is the single biggest visitor draw in the region. Housed partly in a hangar complex on the old Liberal Army Air Field, where B-24 Liberator crews trained during WWII, the collection includes more than 100 aircraft ranging from warbirds and civilian planes to replicas of the Wright Flyer and the Spirit of St. Louis. It is located on the south side of town, only a few minutes from the center of Liberal.

A short distance north of downtown, Dorothy's House and the Land of Oz is a family-oriented attraction built around a relocated 1907 farmhouse, which is presented as if it were Dorothy Gale's home. Visitors walk through the house and then enter an indoor Oz-themed exhibit that recreates the Emerald City, the Wicked Witch's castle, and other scenes from the 1939 film. The site grew out of Liberal's long-running relationship with the original film's surviving cast members and remains a popular stop for travelers crossing the Plains.

About 45 minutes west of Liberal, the Cimarron National Grassland offers a striking change of pace from the surrounding wheat fields. Managed by the U.S. Forest Service, it preserves the rugged, rocky landscape of the Cimarron River breaks and includes sections of the historic Santa Fe Trail, Point of Rocks overlook, and seasonal access to the Santa Fe Trail ruts. A further 30 to 40 minutes to the northeast, the small town of Meade holds the Dalton Gang Museum and a nearby state fishing lake, both of which add up to a comfortable day trip from Liberal.

For short-term-rental operators, Liberal's appeal is straightforward: a year-round aviation and Oz-themed tourism base, easy access from several major interstates and highways, and a High Plains setting that puts guests within easy reach of a national grassland, historic Santa Fe Trail sites, and a slice of authentic southwestern Kansas ranch country well off the usual tourist trail.

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