Lawrence, KS

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Lawrence short-term rental market based on reliable data.

Listings

256 / 501

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$29,264

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$322,757

Median Home Sale Price

Top Earners

$50,388

Top-Earners Revenue

Lawrence

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Lawrence.

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C

Challenging to Investors

Lawrence Regulations

Lawrence permits both owner-occupied and non‑owner‑occupied STRs, but non‑owner units require a Special Use Permit, public hearings at Planning and City Commissions, and are limited to commercial/mixed‑use zones (barring single‑dwelling residential), plus a citywide cap of three STR properties per owner. While licensing is inexpensive and routine, the permitting process, restricted zoning, and cap create material friction and risk for scale-focused investors. Occupancy limits, ADU prohibitions, insurance and tax requirements add operational complexity, pushing the regime into the “Challenging” tier.

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About Lawrence

Lawrence, Kansas, is a vibrant city located in the northeastern part of the state, approximately 40 miles west of Kansas City. As of the most recent census, Lawrence has a population of around 100,000 residents. This city is known for its rich cultural heritage, thriving arts scene, and as the home of the University of Kansas.

The presence of the university significantly impacts the local economy, culture, and population demographics. Lawrence boasts several notable landmarks and attractions that make it a popular destination for short-term rentals. Key points of interest include the university’s Spencer Museum of Art, which features a diverse collection of art, and the Robert J. Dole Institute of Politics, which offers a range of exhibits and programs related to public service and politics.

Downtown Lawrence is another major draw, with its eclectic mix of shops, restaurants, and historic sites like the Eldridge Hotel. Massachusetts Street, commonly referred to as "Mass Street," is the heart of downtown and a hub for both locals and visitors. Additionally, the city is home to the Lawrence Arts Center, which provides a space for exhibitions, performances, and educational programs.

Lawrence also offers numerous outdoor activities, thanks to its proximity to Clinton State Park, which provides opportunities for hiking, boating, and fishing. The city's extensive network of parks and trails adds to its appeal for outdoor enthusiasts.

Given its combination of cultural, historical, and recreational attractions, Lawrence, KS, is an appealing location for short-term rentals. Its close proximity to Kansas City adds an additional layer of convenience for travelers seeking both urban and suburban experiences.

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