Emporia, KS

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Emporia short-term rental market based on reliable data.

Listings

73 / 225

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$18,130

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$174,250

Median Home Sale Price

Top Earners

$32,847

Top-Earners Revenue

Emporia

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Emporia.

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B

Generally Investor friendly

Emporia Regulations

Emporia explicitly allows STRs citywide in residential zones with clear registration and annual licensing, no caps, and a supportive tone. The two‑tier model adds moderate steps for non‑owner‑occupied STRs (CUP plus bed‑and‑breakfast standards) and mandates $1M/$3M insurance, raising cost/complexity but still manageable for investors.

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About Emporia

Emporia sits in the east-central part of Kansas as the county seat of Lyon County, with a population of roughly 24,000 residents. The city has a friendly, small-college-town character thanks in large part to Emporia State University, whose campus gives the downtown a youthful energy. Emporia is widely recognized as a gateway to the Flint Hills, the last major stretch of tallgrass prairie in North America, and it has built a reputation as a hub for cyclists and outdoor enthusiasts who travel through the surrounding region. The community lies along Interstate 35, positioned about 60 miles southwest of Topeka, roughly 90 miles southwest of Kansas City, and about 60 miles northeast of Wichita.

A standout destination within the city is the David Traylor Zoo, a compact, free-admission zoo operated by the city that focuses on education and conservation, particularly of species connected to the tallgrass prairie ecosystem. Visitors can see native animals such as bison, prairie dogs, and raptors alongside more exotic residents, and the zoo is a quick, family-friendly stop in town. A short drive south of Emporia, the Flint Hills National Wildlife Refuge offers more than 18,000 acres of wetlands, native grasslands, and woodlands that attract migratory waterfowl, shorebirds, and songbirds, with walking trails, observation decks, and a visitor center that interpret the region's unique landscape.

To the southwest, the Tallgrass Prairie National Preserve near Strong City protects a sweeping remnant of the once-vast tallgrass ecosystem and the historic Spring Hill/Z-Bar Ranch, with hiking trails, ranger-led tours, and seasonal bison herd viewing that draw visitors from across the country. Within Emporia itself, the Lyon County History Center and the restored historic Granada Theatre anchor a walkable downtown that mixes locally owned shops, cafes, and murals reflecting the city's prairie heritage, while the annual Unbound Gravel cycling event each June turns the town into a major gathering point for endurance riders from around the world.

Emporia makes a compelling base for short-term rentals because it offers the affordability and ease of a small Midwestern city paired with access to some of Kansas's most distinctive landscapes. Visitors can settle into a comfortable rental within walking distance of restaurants and the university, then make easy day trips to the tallgrass preserves, the wildlife refuge, and the broader Flint Hills scenic byway. The combination of college-town amenities, outdoor recreation, and recurring event-driven travel gives the market a steady mix of leisure and visiting-friends-and-family demand throughout much of the year.

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