Madison, IN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Madison short-term rental market based on reliable data.

Listings

152 / 236

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$26,514

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$246,461

Median Home Sale Price

Top Earners

$46,529

Top-Earners Revenue

Madison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Madison.

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B

Generally Investor friendly

Madison Regulations

Short-term rentals are allowed citywide under HB 1035, and Madison uses a light-touch approach—no dedicated STR permit, capped state fee at $150, and standard business registration and safety codes. Compliance is clear, moderate, and manageable, though historic-district approvals and building-code checks apply.

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About Madison

Madison is a small but historically rich river city in Jefferson County, in southeastern Indiana, with a population of roughly 11,000 to 12,000 residents. Set along the bluffs of the Ohio River, the town has a distinctly old-world feel thanks to one of the largest National Historic Landmark districts in the United States, with blocks of 19th-century architecture, preserved storefronts, and grand homes that recall its heyday as a riverboat and railroad hub. Madison is best known for its well-preserved Main Street, its riverfront setting, and its proximity to the natural beauty of the Ohio River valley, and it serves as a quiet gateway to southern Indiana's outdoor landscapes. It sits approximately 90 miles south of Indianapolis and about 50 miles northeast of Louisville, Kentucky, both within easy driving distance for weekend visitors.

Just a few minutes from downtown, Clifty Falls State Park is the city's marquee natural attraction, offering rugged hiking trails, deep wooded canyons, and a series of waterfalls that tumble into Clifty Creek, including the prominent Big Clifty and Little Clifty falls. The park's mix of easy overlooks and more strenuous backcountry routes makes it popular with both casual day visitors and dedicated hikers, and it provides a dramatic contrast to the riverfront's gentler terrain.

Downtown Madison itself functions as an outdoor museum, with its broad streets lined by Italianate, Federal, and Greek Revival buildings. Visitors can stroll past antique shops, local restaurants, and bed-and-breakfast inns occupying century-old structures, and the annual visits by replica steamboats keep the city's river heritage visible. Within this historic core, the Lanier Mansion, a striking Greek Revival home once owned by a 19th-century financier, is open to the public as a state historic site and anchors the storytelling about the town's Gilded Age prominence.

A short drive north of town, the Ohio River Scenic Byway traces the winding waterway through wooded hills and quiet river hamlets, offering overlooks and small picnic areas that capture the unhurried character of the region. To the east, the rolling farmland and small communities of Jefferson and surrounding counties provide a glimpse of rural southern Indiana, with covered bridges, country roads, and seasonal farm stands adding to the area's charm for travelers seeking a slower pace.

Madison's combination of architectural beauty, river heritage, and immediate access to a major state park makes it a particularly appealing base for short-term rentals. Guests can spend a day exploring a nationally recognized historic district, another hiking among waterfalls and cliffs, and a third simply watching barges drift past on the Ohio, all while staying within a community small enough to feel intimate but well-equipped with restaurants, shops, and the kind of distinctive lodging that draws history-minded travelers year-round.

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