Urbana, IL

Key Performance Metrics

Market snapshot

Performance indicators for the Urbana short-term rental market based on reliable data.

Listings

324 / 737

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$27,470

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$196,716

Median Home Sale Price

Top Earners

$50,586

Top-Earners Revenue

Urbana

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Urbana.

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Challenging to Investors

Urbana Regulations

Short-term rentals are legal under Illinois but subject to local municipal rules, and Urbana lacks published STR-specific regulations in the provided content; investors must navigate unknown local caps, zoning, fees, reporting, and enforcement, creating compliance uncertainty and moderate investment risk.

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About Urbana

Urbana ( ur-BAN-ə) is a city in and the county seat of Champaign County, Illinois, United States. As of the 2020 census, Urbana had a population of 38,336. It is a principal city of the Champaign–Urbana metropolitan area, which had 236,000 residents in 2020. Urbana is notable for sharing the main campus of the University of Illinois with its twin city of Champaign.