Urbana, IL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Urbana short-term rental market based on reliable data.

Listings

339 / 727

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$26,496

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$206,950

Median Home Sale Price

Top Earners

$49,315

Top-Earners Revenue

Urbana

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Urbana.

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C

Challenging to Investors

Urbana Regulations

Short-term rentals are legal under Illinois but subject to local municipal rules, and Urbana lacks published STR-specific regulations in the provided content; investors must navigate unknown local caps, zoning, fees, reporting, and enforcement, creating compliance uncertainty and moderate investment risk.

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About Urbana

Urbana sits in east-central Illinois as the smaller half of the Champaign-Urbana metropolitan area, paired with its larger neighbor Champaign in Champaign County. With a population of approximately 90,000, the city has the unmistakable rhythm of a major college town, anchored by the flagship campus of the University of Illinois Urbana-Champaign. Beyond its academic identity, Urbana offers tree-lined residential streets, a compact and walkable downtown, and a steady calendar of cultural events tied to the university. It lies roughly 135 miles south of Chicago and about 120 miles west of Indianapolis, making it a convenient stopover for travelers crossing the state or visiting central Illinois.

The University of Illinois Urbana-Champaign is the central draw of the area, and the campus itself functions as a public attraction. Visitors come to see the expansive Main Library, the Altgeld Hall clock tower, and the Japan House gardens, as well as to attend concerts, lectures, and Big Ten sporting events. Several campus museums are open to the public, including the Krannert Art Museum, which holds a notable collection of European and American works, and the Spurlock Museum of World Cultures, which displays artifacts from cultures across the globe. These venues are within walking distance of most downtown Urbana lodging and add a year-round indoor option for the long Midwest winter.

A short drive west of town, Allerton Park and Retreat Center offers one of central Illinois' most distinctive escapes. The roughly 1,500-acre estate features formal gardens, woodland trails, and a Georgian-style mansion once owned by industrialist and art collector Samuel Allerton, and it sits about a 25-minute drive from downtown Urbana. Closer to the city, Meadowbrook Park in southern Urbana provides more than 200 acres of restored prairie, gardens, and winding paths along the Embarras River, drawing walkers, runners, and birdwatchers throughout the year.

Just outside the city, the surrounding prairie landscape opens up for outdoor recreation. Kickapoo State Park, about 15 miles east near Danville, offers more than 2,800 acres of forest, rivers, and a small lake popular for fishing, kayaking, and mountain biking. Homer Lake Forest Preserve, northwest of town, similarly provides a quieter alternative with hiking trails and an interpretive nature center. Together, these preserves showcase the flat but surprisingly green character of east-central Illinois.

Urbana works well as a short-term rental base because it offers the amenities of a college town, the calm of a small Midwestern city, and easy access to outdoor escapes within a half-hour drive. Visitors arriving for university events, business travel, or a weekend exploring central Illinois find a walkable core, dependable dining, and a steady flow of year-round demand.

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