Nauvoo, IL

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Nauvoo short-term rental market based on reliable data.

Listings

56 / 98

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$19,368

Middle-Earners Revenue

Occupancy

51%

Middle-Earners Occupancy

Home Value

$158,125

Median Home Sale Price

Top Earners

$54,021

Top-Earners Revenue

Nauvoo

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Nauvoo.

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B

Generally Investor friendly

Nauvoo Regulations

Nauvoo clearly permits STRs citywide where zoning allows and promotes a supportive “Nauvoo Certified Vacation Rentals” program. Licensing is straightforward—business license with an annual inspection, state tax registration, and hotel/motel tax remittance—creating a moderate but manageable compliance burden with no stated caps or quotas.

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About Nauvoo

Nauvoo is a small historic city set along a scenic bend of the Mississippi River in western Illinois, the seat of Hancock County. With a population of approximately 1,100 residents, it has a quiet, small-town character that is dominated by its deeply preserved nineteenth-century heritage. The city is best known as a major historic site of The Church of Jesus Christ of Latter-day Saints, drawing visitors interested in the mid-1800s Latter-day Saint settlement and its dramatic story of faith, conflict, and westward migration. It also serves as a gateway to Mississippi River recreation and the rolling farm country of west-central Illinois. Nauvoo sits roughly 200 miles southwest of Chicago and about 175 miles southeast of Des Moines, with the larger river city of Quincy, Illinois, about 65 miles to the south and Keokuk, Iowa, just across the river to the west.

A central draw is the Nauvoo Historic District, a National Historic Landmark encompassing restored brick homes, shops, and meeting halls associated with the early Latter-day Saint period. Visitors can tour period buildings, watch craft demonstrations, and walk the tree-lined streets just a few minutes from virtually any point in the city, with the district's main sites reachable on foot from downtown Nauvoo.

Another focal point is the Nauvoo Temple, a striking white limestone reconstruction of the original 1840s temple that has become an icon of the town's skyline along the river bluffs. Surrounding gardens and visitor areas make it a popular stop, and it is located within the historic district only a short walk from the riverfront.

For outdoor recreation, the surrounding Mississippi River corridor offers fishing, boating, and scenic drives, with Nauvoo State Park providing campgrounds, trails, and a small lake just a few minutes' drive from the historic downtown. The area's rolling bluffs and river vistas are a hallmark of the drive into town from any direction.

Nauvoo is a compelling base for short-term rentals because it pairs a singular historic narrative with the natural appeal of the Mississippi River. Visitors tend to stay multiple days to explore the restored village, attend seasonal pageants and performances, and enjoy the slower pace of small-town Illinois, creating a reliable, themed demand for accommodations that larger nearby cities do not replicate.

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