Rexburg, ID

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Rexburg short-term rental market based on reliable data.

Listings

1413 / 2994

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$33,260

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$426,625

Median Home Sale Price

Top Earners

$80,807

Top-Earners Revenue

Rexburg

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Rexburg.

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B

Generally Investor friendly

Rexburg Regulations

STRs are allowed in medium‑density zones via a CUP and permitted by right in high‑density zones, but an on‑site owner/manager requirement applies citywide and low‑density zones prohibit STRs; enforcement is present but not overbearing and the process is known, making compliance manageable.

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About Rexburg

Rexburg sits in the Upper Snake River Valley of eastern Idaho, the seat of Madison County and home to roughly 40,000 residents. The city has a distinctly collegiate feel, anchored by Brigham Young University-Idaho, and reads as a friendly, family-oriented community with a strong outdoor-recreation culture. Its high-desert setting places it within easy striking distance of two of the most celebrated national parks in the United States, and it serves as a quieter, more affordable gateway to the Greater Yellowstone ecosystem. Rexburg lies about 30 miles northeast of Idaho Falls, the nearest larger city and the regional commercial hub.

The marquee draw is Yellowstone National Park, whose West Entrance at West Yellowstone, Montana, sits roughly 90 miles to the northeast, about a 90-minute to two-hour drive depending on traffic and weather. Visitors come for the geysers, hot springs, wildlife watching, and the park's vast backcountry, and Rexburg offers a calmer, more budget-friendly alternative to staying inside the park or in the busier gateway communities.

To the southeast, Grand Teton National Park lies a bit farther, roughly two to two-and-a-half hours by car, and rewards travelers with the jagged Teton Range, glacier-fed lakes, and the headwaters of the Snake River. Many visitors pair a Teton visit with a Yellowstone trip, and Rexburg's central position between the two makes it a practical home base for itineraries that touch both parks in a single road trip.

Closer to town, the Henrys Fork of the Snake River winds through the valley just outside Rexburg and is well known for its blue-ribbon trout fishing, gentle float trips, and riverside picnic spots that draw both locals and visiting anglers. About an hour to the north, Upper and Lower Mesa Falls tumble through the Targhee National Forest, offering a quick half-day side trip that showcases the region's volcanic geology and river-carved canyons.

Rexburg's appeal for short-term rentals comes down to location and value. Visitors get small-town Idaho prices, a walkable downtown, and the kind of mountain-and-river scenery that brings outdoor travelers year-round, while still being close enough to Yellowstone and the Tetons to make day trips or multi-park road loops feasible. The BYU-Idaho calendar brings a steady stream of family, alumni, and graduation visitors, and the summer and shoulder seasons layer in national-park tourists, giving owners a market that balances dependable academic travel with high-season park traffic.

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