Pella, IA

Key Performance Metrics

Market snapshot

Performance indicators for the Pella short-term rental market based on reliable data.

Listings

35 / 60

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$25,205

Middle-Earners Revenue

Occupancy

53%

Middle-Earners Occupancy

Home Value

$349,159

Median Home Sale Price

Top Earners

$48,998

Top-Earners Revenue

Pella

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pella.

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B

Generally Investor friendly

Pella Regulations

Explicitly allowed citywide with no STR-specific licenses or fees (Iowa law), supportive tone, and no restrictive caps—only one STR per structure. Risks are limited zoning clarity, potential conditional use, and standard housing/safety compliance.

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About Pella

Pella is a city in Marion County, Iowa, United States, with a population of 10,464 at the time of the 2020 U.S. Census. Founded by immigrants from the Netherlands, it is forty miles southeast of Des Moines. Pella is the home of Central College, as well as several manufacturing companies, including Pella Corporation and Vermeer Manufacturing Company.