Pella, IA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Pella short-term rental market based on reliable data.

Listings

40 / 63

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$24,114

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$359,194

Median Home Sale Price

Top Earners

$43,364

Top-Earners Revenue

Pella

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pella.

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B

Generally Investor friendly

Pella Regulations

Explicitly allowed citywide with no STR-specific licenses or fees (Iowa law), supportive tone, and no restrictive caps—only one STR per structure. Risks are limited zoning clarity, potential conditional use, and standard housing/safety compliance.

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About Pella

Pella sits in Marion County in south-central Iowa, a small community of roughly 10,000 residents best known for its deeply rooted Dutch heritage. The town was settled in the 1840s by a group of Dutch immigrants led by Dominee Hendrik Peter Scholte, and that legacy is still visible in Pella's architecture, gardens, and annual celebrations. Often described as one of Iowa's most distinctive small towns, Pella blends storybook Dutch character with Midwestern practicality and serves as a gateway to Lake Red Rock and the broader Marion County countryside. The city lies about 40 miles southeast of Des Moines, making it an easy weekend destination from the state capital.

The marquee draw in Pella is the annual Tulip Time Festival, typically held in early May, when the town fills with blooms, wooden-shoe-clad dancers, and street performances celebrating the community's immigrant roots. Beyond the festival, visitors can explore the downtown, where a working Dutch-style windmill — the Vermeer Windmill — towers over the central square and grinds flour during the warmer months, and where a street clock with mechanical figures entertains passersby throughout the day.

History enthusiasts will find much to explore in the Pella Historical Village and the nearby Scholte House, the restored 1848 home of the town's founder. The streetscape, with its brick-paved sidewalks, traditional storefronts, and tidy gardens, reinforces the sense of a small piece of the Netherlands transplanted to the Iowa prairie, and the village's collection of relocated historic buildings offers a tangible look at nineteenth-century Dutch-American life.

A short drive northwest of town lies Lake Red Rock, Iowa's largest lake, which spans roughly 15,000 acres and draws visitors for boating, fishing, and hiking on the bluffs that ring the shoreline. The lake and its surrounding recreation areas give Pella year-round outdoor appeal that extends well beyond the spring festival season, drawing return travelers in every season.

Pella's combination of distinctive cultural identity, walkable downtown, and proximity to both Des Moines and Lake Red Rock makes it a compelling base for a short-term rental. Visitors drawn by Tulip Time often seek out alternatives to chain hotels, and the surrounding natural amenities keep the town active through much of the year, supporting steady demand for well-located lodging in this corner of south-central Iowa.

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