Performance indicators for the Marshalltown short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
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Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Marshalltown.
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Very Investor friendly
Short-term rentals are explicitly permitted citywide as an accessory use to household living, with a clear, supportive guide and step-by-step process. Compliance involves standard, moderate steps (business license, zoning certificate, fire safety, state sales tax), and only homestays face the 90-day/4-guest cap—standard STRs can operate year-round with no meaningful caps, lowering investor risk.
Local STR Agent
STR specialist · Marshalltown, IA
Marshalltown is a city in the U.S. state of Iowa and the seat of Iowa's Marshall County. With a population of 27,591 at the 2020 census, it is the 16th largest city in the state. Marshalltown is home to the Iowa Veterans Home and Marshalltown Community College. Marshalltown is known as the "Paris of the Prairie".