Creston, IA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Creston short-term rental market based on reliable data.

Listings

36 / 63

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$21,156

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$155,469

Median Home Sale Price

Top Earners

$38,343

Top-Earners Revenue

Creston

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Creston.

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B

Generally Investor friendly

Creston Regulations

Short-term rentals are explicitly allowed and treated like any rental property, requiring straightforward registration and periodic inspections without caps or hard limits; permitting and compliance are relatively simple, with modest fees and clear, predictable enforcement.

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About Creston

Creston is the county seat of Union County, Iowa, a small city of roughly 7,800 residents that functions as the regional hub for the surrounding rural landscape of southwestern Iowa. Set among rolling farmland and tree-shaded residential streets, the town carries a quiet, traditional Midwestern character, anchored by a compact historic downtown and a strong sense of community. Creston is best known as a convenient stop along the Interstate 80 corridor, as a point of interest on the historic Lincoln Highway, and as a gateway to several of southwest Iowa's outdoor destinations and the western stretch of the Iowa wine country. The city sits approximately 75 miles southwest of Des Moines, the nearest major metropolitan area, with easy access via I-80.

Just outside the city, Green Valley State Park offers roughly 1,500 acres of woodland along with a sizable lake, providing opportunities for fishing, hiking, camping, and picnicking within about 15 miles of downtown Creston. The park's wooded valleys and quiet trails make it a popular year-round escape for visitors looking to experience the more peaceful side of Iowa's natural landscape, and its proximity to town makes it a frequent stop for travelers passing through the area.

Downtown Creston's early-twentieth-century commercial buildings form the heart of the community, with the restored Creston Railroad Depot serving as the city's principal historical landmark and home to a local heritage museum. Reflecting the city's identity as a former railroad town along the Lincoln Highway, the depot and surrounding district offer visitors a tangible sense of Creston's role in the region's transportation history and provide a focal point for walking tours of the older downtown blocks.

The surrounding countryside also includes several small lakes and a cluster of family-owned vineyards and wineries that form part of Iowa's western wine trail, all reachable within a short drive of town. Combined with Creston itself, these nearby offerings give visitors a mix of small-town character, outdoor recreation, and regional food and beverage experiences within easy reach of one another.

For short-term rental investors, Creston's appeal lies in its combination of small-town affordability, its position along the heavily traveled I-80 corridor, and its proximity to a steady stream of outdoor, cultural, and event-driven visitors. The city functions naturally as a service hub for road trippers, anglers, hunters, and travelers exploring southwestern Iowa, supporting consistent year-round demand for accommodations that offer more space and local character than a standard highway motel.

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