Ames, IA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Ames short-term rental market based on reliable data.

Listings

118 / 206

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$27,485

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$304,727

Median Home Sale Price

Top Earners

$50,636

Top-Earners Revenue

Ames

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ames.

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B

Generally Investor friendly

Ames Regulations

Ames explicitly allows STRs citywide with a free, voluntary registration and simple inspection, and the city’s tone is supportive. However, Home Share is capped at 90 days per year and both categories require the property to be the owner’s primary residence, which limits investment potential and revenue.

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About Ames

Ames, Iowa sits in the heart of Story County in central Iowa, with a population of roughly 66,000 residents. The city is best known as the home of Iowa State University, which gives the community the energetic character of a Big 12 college town while still retaining the easygoing rhythms of Midwestern life. Cyclone athletics, conference games, and a steady calendar of campus events draw visitors throughout the year, and the city also serves as a natural gateway to the rolling farmland, state parks, and small towns of central Iowa. Ames lies about 30 miles north of Des Moines, the state's capital and largest city, making it a quick drive for travelers arriving by air or looking to combine a visit with the broader attractions of the metro area.

Iowa State University itself functions as one of the city's main attractions. Beyond sporting events at Jack Trice Stadium and Hilton Coliseum, the campus is home to the Iowa State Center, which hosts concerts, conferences, and performances, and to a collection of free museums and gardens that are open to the public. Visitors can wander through central campus, admire the historic Campanile, and take in Lake LaVerne, all within walking distance of downtown and the Campustown district.

Just south of the stadium, Reiman Gardens spreads across 17 acres and serves as a year-round draw for both locals and out-of-town guests. The gardens include formal outdoor displays, a tropical butterfly wing that operates in the cooler months, and seasonal exhibits that change with the calendar. It is a popular stop for families, gardeners, and anyone looking for a quiet hour or two between football weekends or graduation festivities.

About a 20-minute drive southwest of Ames, Ledges State Park offers a contrasting experience of sandstone cliffs, wooded ravines, and the Des Moines River. It is one of Iowa's older state parks and a favorite for hiking, picnicking, and fall color viewing. A bit farther west, the Boone & Scenic Valley Railroad runs heritage train excursions through the same river valley, drawing rail enthusiasts and families during the warmer months.

Ames offers a compelling base for short-term rentals because it bundles the amenities of a thriving university town with quick access to outdoor recreation and the cultural offerings of Des Moines. Visitors come for Cyclone sports, campus tours, conferences, weddings, and family reunions, and they tend to stay longer than they might in a pure pass-through city, which supports healthy occupancy rates and repeat bookings throughout the year.

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