Altoona, IA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Altoona short-term rental market based on reliable data.

Listings

15 / 31

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$32,916

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$322,516

Median Home Sale Price

Top Earners

$52,512

Top-Earners Revenue

Altoona

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Altoona.

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C

Challenging to Investors

Altoona Regulations

STRs are technically allowed but conditioned by a mandatory conditional-use permit and a strict owner-occupancy requirement (owner present during all guest stays), which effectively blocks professional/investor‑owned STRs and adds permitting cost and process risk. No quantitative caps are mentioned, but the owner‑presence rule functions as an operational barrier that materially deters investor strategies.

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About Altoona

Altoona sits in Polk County in central Iowa, a fast-growing suburb on the northeastern edge of the Des Moines metropolitan area with a population of roughly 19,000 to 20,000 residents. Once a small prairie town, it has developed into a bustling commercial and entertainment hub for the region, drawing visitors with its amusement park, casino, and outlet shopping. The city is best known as a family-fun destination just minutes from Iowa's state capital, serving as an eastern gateway to Des Moines and the broader central Iowa region. From downtown Des Moines, Altoona lies only about eight miles to the northeast, typically a fifteen-minute drive via Interstate 80.

Adventureland anchors the city's identity as a regional entertainment center. This classic Midwestern amusement park, located right in Altoona, has been operating for decades and features a mix of roller coasters, family rides, a water park, and seasonal events like Halloween haunted attractions. It draws visitors from across Iowa and neighboring states, making it a significant draw for short-term rental guests looking for an amusement-park getaway.

Just down the road, Prairie Meadows combines a horse racing track, casino, and entertainment complex in a single property. Live thoroughbred and quarter horse racing seasons draw crowds in the spring and summer, while the casino and event spaces keep the venue active year-round. Its proximity to Adventureland and the Interstate 80 corridor makes it easy to combine a visit with other area attractions.

About 25 miles east of Altoona in the city of Newton, the Iowa Speedway hosts NASCAR Xfinity Series races, ARCA events, and other motorsport weekends throughout the warmer months. The track has earned a reputation as one of the more fan-friendly short tracks on the circuit, and race weekends often bring a noticeable uptick in visitors to the broader Des Moines area. The drive from Altoona via I-80 takes roughly 30 minutes.

Back toward Des Moines, the Iowa State Fairgrounds host the Iowa State Fair each August, one of the largest and most celebrated state fairs in the country. The eleven-day event draws more than a million visitors annually with livestock shows, grandstand concerts, midway rides, and a celebrated food lineup. From Altoona, the fairgrounds are only about ten miles southwest, a drive of roughly 20 minutes, making the city a convenient base for fairgoers.

Altoona offers a compelling combination for short-term rental investors and travelers alike: a small-town feel with quick highway access to a thriving capital city, plus a cluster of major entertainment draws within its own borders. Its mix of family attractions, gaming, racing, and proximity to one of the country's biggest state fairs gives the area a year-round calendar of events. For guests who want a quieter place to stay while still being minutes from the action of central Iowa, Altoona delivers a practical and appealing base.

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