Wailuku, HI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wailuku short-term rental market based on reliable data.

Listings

62 / 164

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$46,473

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$910,607

Median Home Sale Price

Top Earners

$92,201

Top-Earners Revenue

Wailuku

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wailuku.

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C

Challenging to Investors

Wailuku Regulations

STRs are allowed but constrained by a two‑permit process (Conditional Use Permit + STRH) with regional caps, owner‑only B&B limits, and a moratorium on new STR condo projects; permitting is moderately complex and costly. Ongoing regulatory risk from Bill 9 (targeting apartment‑district STRs) further elevates uncertainty for investors.

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About Wailuku

Wailuku, Hawaii, located on the island of Maui, is a historic town known for its charming small-town ambiance and significant landmarks. With a population of approximately 17,000 residents, Wailuku is situated roughly 10 miles from Kahului, the closest major city and home to the island's primary airport, Kahului Airport.

Wailuku serves as the county seat of Maui County and is often appreciated for its rich history and cultural significance. Key landmarks include the historic Iao Theater Iao Theater, which dates back to 1928 and is still in operation as a venue for local performing arts. Another notable attraction is the Bailey House Museum Bailey House Museum, showcasing the island's history and artifacts from the Hawaiian monarchy era.

Located at the base of the West Maui Mountains, Wailuku provides easy access to the Iao Valley State Park Iao Valley State Park, famous for the Iao Needle, a verdant lava remnant that rises 1,200 feet from the valley floor. The scenery here is a vital part of the allure for tourists.

For visitors interested in short-term rentals, Wailuku offers proximity to popular tourist activities and attractions combined with a quieter, more relaxed atmosphere compared to the busier resorts found in other parts of Maui. From historical experiences and outdoor adventures to its convenient location near major urban amenities, Wailuku presents a balanced appeal for a varied and enriching stay.

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