Performance indicators for the Kamuela short-term rental market based on reliable data.
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The highest-performing listings in Kamuela.
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Challenging to Investors
Kamuela's STR rules are legally allowed only in resort, hotel, commercial, and multi-family zones (excluding most residential/agricultural areas), imposing a strict cap of 5 bedrooms and requiring costly registration ($250-500 initial, $100-250 annual renewals) plus on-island contact mandates and heavy penalties ($1,000-$10,000 fines, daily penalties). The 2025 ordinance further increases compliance burdens, and the 17.75% total tax rate reduces investor profitability, making compliance challenging despite being technically legal.
Local STR Agent
STR specialist · Kamuela, HI
Kamuela, also commonly known as Waimea, is a small upcountry town on the northern slope of the Big Island of Hawaii. It sits in Hawaii County, the only county in the state that covers an entire island, and has a population of roughly 10,000 residents. The town is known for its cool, breezy climate, its rolling green pastures, and the paniolo (Hawaiian cowboy) ranching culture that still defines daily life. Kamuela is often considered the gateway to the Kohala Coast resort area and the saddle region that connects the island's two tallest mountains. It lies about 40 miles north of Hilo and roughly the same distance northwest of Kona, with the drive to either taking close to an hour over mountain roads.
Just north of town, the Puukoholā Heiau National Historic Site preserves a massive 18th-century Hawaiian temple built by Kamehameha I. Visitors can walk the grounds and learn about the site that helped unify the Hawaiian Islands, all within about a 15-minute drive from the center of Kamuela. The visitor center and short trail offer a quiet counterpoint to the resort beaches farther down the coast.
South of Kamuela, Mauna Kea rises to nearly 14,000 feet and is one of the world's premier astronomical sites. The Mauna Kea Observatories sit above the visitor station, which itself is about a 45-minute drive from town. Travelers who continue to the summit are rewarded with some of the clearest night skies on Earth, while those who stop at the visitor station can take part in stargazing programs and learn about the cultural significance the mountain holds for Native Hawaiians.
To the west, the Kohala Coast unfolds with its string of luxury resorts and several of the Big Island's most celebrated beaches. Hapuna Beach State Recreation Area, a wide crescent of white sand often ranked among the best in the United States, is roughly a 25-minute drive from Kamuela. Snorkelers gravitate to the calm waters of Mauna Kea Beach just up the road, and the surrounding resorts have helped establish the coast as a year-round destination for sun-seekers.
Together, these draws make Kamuela a compelling base for short-term rentals. Visitors get the cool, quiet atmosphere of a ranch town along with easy access to the beaches, resorts, and historic sites that make the Kohala region so popular. For travelers who want to experience both the high-elevation character of Hawaii's upcountry and the sun-soaked coast within the same day, Kamuela offers a rare combination of convenience and contrast.