Performance indicators for the Kailua Kona short-term rental market based on reliable data.
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The highest-performing listings in Kailua Kona.
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Challenging to Investors
New STRs are practically limited to resort zones, with stringent caps (two rooms/occupants per bedroom) and high compliance burden (e.g., $1,000 registration + $1M liability insurance). The Department of Planning and Permitting actively enforces under a 30‑day minimum, penalizing illegal operations up to $10,000/day, creating substantial investor risk.
Local STR Agent
STR specialist · Kailua Kona, HI
Kailua is a beachfront community on the windward (eastern) coast of Oahu, located in the City and County of Honolulu, Hawaii. With a population of approximately 40,000 residents, it has the relaxed pace of a small town while still sitting within easy reach of Hawaii's state capital. Known for its turquoise waters, soft white sand, and the lush green backdrop of the Koʻolau mountain range, Kailua has long drawn visitors seeking a quieter, more residential alternative to Waikiki. It serves as a natural gateway to the windward side of Oahu and to a string of scenic destinations stretching from Waimānalo to Kāneʻohe and beyond. Honolulu's downtown and Waikiki lie roughly 12 miles to the southwest, typically reached in about 20 to 30 minutes via the Pali Highway (Pali Highway / Route 61) through the Koʻolau mountains.
The town is most closely associated with Kailua Beach, a wide, gently curving strand that has repeatedly been named among the best beaches in the United States. The adjacent offshore islands, often called the Mokulua Islands or simply "the Mokes," sit just off the shoreline and are a popular paddling and kayaking destination. A short drive (or even a walk) south of the main beach area brings visitors to Lanikai Beach, a smaller but iconic stretch of sand prized for its calm, reef-protected waters and views of the Mokuluas. Lanikai has a neighborhood feel, with no public parking of its own, and tends to feel more secluded than the busier Kailua Beach Park.
A few miles inland and uphill from town, the Nuʻuanu Pali Lookout offers one of the most dramatic vistas on the island, with steep green cliffs dropping toward the windward coast and the ocean beyond. The site is historically significant as the location of the 1795 Battle of Nuʻuanu, in which the forces of Kamehameha I drove defending warriors over the cliffs during his campaign to unify the Hawaiian Islands. On clear days, the lookout frames views that sweep from Kāneʻohe Bay around to Kailua. It is roughly a 10-minute drive from the center of Kailua.
Further up the coast, in the neighboring community of Kāneʻohe and beyond toward Kāaʻawa, the windward side opens up to additional outdoor experiences, including Hoʻomaluhia Botanical Garden, a free public garden set against the Koʻolau pali, and the working cattle ranch and adventure outfitter at Kualoa, a long-standing family property in Kāaʻawa that offers horseback rides, film-site tours, and ziplines. These destinations are within roughly 15 to 30 minutes of Kailua by car, making the town a convenient base for exploring the leeward-to-windward variety the island offers.
For short-term-rental investors, Kailua combines a strong leisure draw with practical logistics. Its beaches are the headline attraction, but its walkable town center, dining scene, and proximity to both Honolulu and the broader windward coast give it broad year-round appeal. The result is a market that consistently attracts family travelers, repeat Oahu visitors, and outdoor enthusiasts who want a more laid-back setting without giving up easy access to the rest of the island.