Kahului, HI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Kahului short-term rental market based on reliable data.

Listings

8 / 46

Reliable / Active

Cap Rate

1%

Middle-Earners Gross Yield

Revenue

$6,519

Middle-Earners Revenue

Occupancy

38%

Middle-Earners Occupancy

Home Value

$1,034,119

Median Home Sale Price

Top Earners

$129,208

Top-Earners Revenue

Kahului

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Kahului.

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C

Challenging to Investors

Kahului Regulations

STRs are legal but tightly capped (only 6 permits in Kahului‑Wailuku, 5 already issued) and come with costly, lengthy permitting (annual $2,500–$5,000, 90‑day review), strict operating rules (manager, on‑site parking, ads), and Bill 9 could phase out STRs by 2030.

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About Kahului

Kahului is the principal commercial and transportation hub of the island of Maui, located in Maui County, Hawaii. With a population of approximately 27,000 residents, the town has a working, locally rooted feel rather than the polished resort atmosphere found in some of the island's other communities. It is best known as the home of Kahului Airport, the main gateway to Maui for visitors arriving by air, and serves as a starting point for exploring the island's windward beaches, upcountry towns, and the road that circles Haleakala. Honolulu, the nearest major city on another island, lies roughly one hundred miles to the northwest across the Pailolo and Alalakeiki Channels, normally reached by a short flight rather than a drive.

Just a few miles west of Kahului lies Iao Valley State Park, a lush, steep-sided valley known for the needle-like Iao Needle, a green-covered volcanic spire that rises about 1,200 feet from the valley floor. The park, with its walking paths and botanical gardens, is about a ten-minute drive from central Kahului and is one of the most visited natural sites on the island's wetter side. Higher up the slopes of Haleakala, the town also serves as a convenient launching point for Haleakala National Park (Haleakala National Park), the vast volcanic landscape that dominates the island. Visitors driving from Kahului can reach the summit area in roughly an hour and a half, with the journey passing through the upcountry communities of Kula and Pukalani and offering increasingly dramatic views of the crater below.

To the east, Kahului sits at the inland end of the famous Road to Hana, a roughly 65-mile route that winds along Maui's northeastern coast past waterfalls, black-sand beaches, bamboo forests, and small plantation-era towns. Travelers can begin the drive from Kahului in about twenty minutes and spend a full day exploring the stops along the way before looping back via the southern coast. Closer to town, Kanaha Beach Park draws windsurfers, kitesurfers, and stand-up paddlers thanks to the steady trade winds that funnel through the channel between Maui and the neighboring island of Molokai, and it is only a short drive from the airport.

For short-term-rental owners, Kahului offers an unusually practical foundation. Its central location puts guests within easy reach of beaches, snorkeling, hiking, and the island's most iconic drives, while the airport and major retailers right in town make arrivals and provisioning easy. The combination of an authentic local setting, reliable visitor traffic, and proximity to Maui's marquee natural attractions makes the area well suited to travelers who want both convenience and access to the rest of the island.

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