Hauula, HI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Hauula short-term rental market based on reliable data.

Listings

161 / 292

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$73,179

Middle-Earners Revenue

Occupancy

82%

Middle-Earners Occupancy

Home Value

$860,953

Median Home Sale Price

Top Earners

$118,604

Top-Earners Revenue

Hauula

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hauula.

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D

Unfriendly to Investors

Hauula Regulations

Short‑term rentals are not permitted in Hauula except for pre‑existing grandfathered NUCs—no new STR licenses are issued, making new investment effectively prohibited; compliance hinges on costly and uncertain annual NUC renewal amid strict city caps and limited eligible zones.

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About Hauula

Hauula is a small, residential community on the windward (northeast) coast of Oahu, located in Honolulu County, Hawaii. With a population of roughly 4,000 residents, the town has a laid-back, distinctly local character that sets it apart from the busier resort areas farther south. Set between the lush Koʻolau Mountains and a string of quiet palm-fringed beaches, Hauula is best known as a peaceful stop along the scenic drive between Honolulu and Oahu's North Shore, and as a gateway to some of the island's most popular cultural and outdoor attractions. Honolulu and Waikiki lie approximately 35 to 40 miles to the south, reachable in around an hour by car via the Pali Highway or the longer but more scenic Kamehameha Highway.

Just a few minutes north of Hauula in the neighboring community of Laie sits the Polynesian Cultural Center, one of Oahu's most visited attractions. The 42-acre cultural complex showcases the traditions, music, and crafts of six Pacific Island nations through interactive villages, live performances, and canoe pageants, making it a full-day experience for families and culture-minded travelers. Its proximity to Hauula — only about 5 to 10 minutes up the coast — means visitors can pair a day of immersion with quieter evenings in a small-town setting.

A short drive south of Hauula in Kaaawa is Kualoa Ranch, a sprawling 4,000-acre private nature reserve that has become famous as the filming location for dozens of Hollywood productions, including Jurassic Park and Kong: Skull Island. Beyond the movie tours, the ranch offers horseback riding, ATV adventures, ziplining, and catamaran excursions through Kaneohe Bay, all set against the dramatic green ridgelines of the Koʻolau range. It is roughly 10 to 15 minutes from Hauula and provides a wide mix of activities that appeal to adventure-seekers and film fans alike.

Travelers staying in Hauula are also within a 20 to 30 minute drive of Oahu's legendary North Shore, home to world-class surf breaks such as Pipeline, Sunset Beach, and Waimea Bay. The area draws visitors in winter for the big-wave competitions and in summer for its calmer, family-friendly swimming and snorkeling beaches, along with the surf-town charm of Haleiwa with its shops, food trucks, and shave ice stands. Closer to home, Hauula Beach Park offers a low-key stretch of sand and reef that is well suited to swimming, paddling, and quiet shoreline walks.

For short-term rental investors, Hauula offers a compelling mix of small-town tranquility and proximity to some of Oahu's strongest draws, including a major cultural attraction, an adventure-tourism landmark, and the iconic North Shore. Its residential setting appeals to guests seeking an authentic, less commercial Hawaiian experience while still being within easy reach of Honolulu's urban amenities, making it an attractive base for travelers looking to explore the island's more scenic side.

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