Roswell, GA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Roswell short-term rental market based on reliable data.

Listings

110 / 240

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$39,933

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$664,650

Median Home Sale Price

Top Earners

$74,585

Top-Earners Revenue

Roswell

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Roswell.

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A

Very Investor friendly

Roswell Regulations

STRs are explicitly permitted citywide with no caps, registration is simple and its fees are offset by existing hotel/motel taxes, and the city provides a supportive tone with a clear compliance framework; the required annual fire inspection and local‑agent rules are modest, making the market attractive for investors.

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About Roswell

Roswell is a suburban city in northern Fulton County, Georgia, with a population of approximately 95,000 residents. Situated along the Chattahoochee River just north of Atlanta, the city carries a distinctive blend of small-town charm and upscale Southern living, with a walkable historic core set against wooded river corridors. Roswell is best known for its antebellum architecture, well-preserved 19th-century downtown, and as a popular base for visitors exploring the northern suburbs of metro Atlanta. It lies roughly 20 to 25 miles north of downtown Atlanta, typically about a 30- to 40-minute drive depending on traffic.

One of the city's signature landmarks is Bulloch Hall, an 1839 Greek Revival mansion in the heart of the historic district. Once home to the family of Mittie Bulloch, mother of President Theodore Roosevelt, the house is now a museum offering guided tours and seasonal events that draw visitors interested in Civil War–era history and presidential genealogy. It sits within Roswell's central historic area, just a short walk from Canton Street. More information about the property and its preservation can be found at Bulloch Hall.

Just a few minutes north of the historic district, the Chattahoochee River National Recreation Area winds through Roswell, offering miles of paved and unpaved trails, trout fishing, and picnic spots. The river is a defining feature of the city, and several access points within a short drive of downtown make it easy for visitors to enjoy kayaking, paddleboarding, or simply a quiet walk along the water. Vickery Creek, in particular, is a local favorite, with scenic views of an old mill ruin and easy loops suitable for families.

South of the river, the Roswell Historic District itself functions as an attraction in its own right, anchored by Canton Street, where locally owned boutiques, galleries, breweries, and restaurants line the brick sidewalks. The area also includes the Archibald Smith Plantation Home, a two-story farmstead that highlights 19th-century life in north Georgia, as well as the antebellum Barrington Hall, both within a short drive of the city center.

For travelers, Roswell offers a compelling mix of outdoor recreation, historic sightseeing, and dining, all while functioning as a quieter alternative to staying directly in Atlanta. Its proximity to the city, combined with its walkable downtown, riverfront parks, and preserved antebellum landmarks, makes it an attractive base for guests who want a relaxed Southern setting with easy access to the broader metro region.

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