Macon, GA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Macon short-term rental market based on reliable data.

Listings

221 / 512

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$21,711

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$174,479

Median Home Sale Price

Top Earners

$44,425

Top-Earners Revenue

Macon

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Macon.

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B

Generally Investor friendly

Macon Regulations

STRs are clearly allowed citywide with a defined permitting process, but investors face moderate compliance burdens (annual permit with reported $300 fee, business and occupancy tax certificates, detailed documentation, a 24/7 local agent, advertising/posting requirements, inspections, and escalating fines); taxes are relatively high (14% combined sales and hotel/motel) with a new $3 per‑night occupancy tax coming, yet no caps and a known process keep it manageable.

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About Macon

Macon sits in central Georgia as the seat of Bibb County, with a population of roughly 150,000 residents in the city proper. The community carries a relaxed, music-soaked identity often referred to as the "Heart of Georgia," and it serves as a cultural anchor between Atlanta and Savannah. Long known for its role in Southern soul, R&B, and rock history, Macon is frequently cited as the home base of the Allman Brothers Band and a formative stop in the careers of Little Richard and Otis Redding. It lies approximately 80 miles southeast of Atlanta, easily reached in about an hour and a half along Interstate 75, which makes it a convenient weekend destination for travelers looping through the Georgia interior.

A marquee draw is Ocmulgee Mounds National Historical Park, located just east of downtown along the Ocmulgee River. The site preserves a series of earthworks built by the Muscogee (Creek) people more than a thousand years ago, alongside a reconstructed ceremonial earthlodge and an extensive museum of Native American artifacts. Visitors typically spend half a day wandering the trails and the visitor center, and the park sits only minutes from the city center.

Music heritage shapes much of the local draw, and the Allman Brothers Band Museum at the Big House captures a large share of that attention. The museum occupies the former home the band shared in the early 1970s and is filled with instruments, clothing, recording equipment, and memorabilia chronicling the group's rise in Macon's music scene. It draws a steady stream of fans, particularly during spring and the larger Southern music events held throughout the year.

Downtown Macon also offers the Hay House, a striking Italianate mansion completed in 1860 and once called "the finest residence below the Mason-Dixon Line." Guided tours reveal ornate ceilings, marble fireplaces, and a rooftop cupola that affords broad views of the city. The Tubman Museum, dedicated to African American history and culture, sits nearby and complements the historic-house visit with rotating exhibits and a strong collection of folk art.

Macon's appeal as a short-term-rental base rests on this blend of music heritage, archaeological significance, and easy highway access. Guests can pair a night of live soul or blues with a morning walk among ancient mounds, then continue on to Atlanta or toward the coast without a long day's drive. The city's compact downtown, seasonal events like the International Cherry Blossom Festival, and steady year-round tourism keep the market active through most weeks, giving owners a flexible canvas for both weekend-getaway and event-driven bookings.

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