Carrollton, GA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Carrollton short-term rental market based on reliable data.

Listings

83 / 209

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$25,680

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$288,012

Median Home Sale Price

Top Earners

$47,086

Top-Earners Revenue

Carrollton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Carrollton.

Loading top listings...

C

Challenging to Investors

Carrollton Regulations

STRs are allowed in unincorporated Carroll County only in the Agricultural district with a conditional use permit, plus a $200 annual license, fire inspections, occupancy/parking caps, and a three‑strike revocation rule—raising cost/complexity and enforcement risk. In the City of Carrollton, the ordinance is reported but licensing/fees/inspection details are unclear, increasing uncertainty for investors. While not prohibited, tight zoning and strict operational rules make compliance challenging and deter many investors.

View Carrollton Regulations →

Local STR Agent

STR specialist · Carrollton, GA

Trusted Expert
Get Expert Help In Carrollton
Free consultation Response within 24h

About Carrollton

Carrollton is a city in Carroll County in west-central Georgia, with a population of approximately 27,000 residents. It has the feel of a classic Southern college town, anchored by the University of West Georgia, and is centered on a tree-lined historic courthouse square that gives it a relaxed, walkable character. The community serves as a gateway to a quieter stretch of western Georgia, where the rolling hills of the Piedmont begin to give way to outdoor recreation along the Chattahoochee River corridor. It sits roughly 50 miles west of Atlanta, about an hour's drive via Interstate 20, which makes it close enough to metro amenities to be a convenient weekend escape while retaining its small-town pace.

The heart of the city is Adamson Square, the traditional courthouse square that functions as Carrollton's downtown gathering place. Lined with locally owned restaurants, coffee shops, boutiques, and bars, the square is the site of regular community events, farmers markets, and live music, and it remains a popular draw for both residents and visitors exploring the city's historic core. Many of its surrounding commercial buildings date to the late 19th and early 20th centuries, giving the area an architectural texture that rewards an unhurried stroll.

Just outside the city, John Tanner State Park offers a convenient outdoor escape with a 188-acre lake for fishing, pedal boating, and swimming, as well as hiking trails, picnic areas, and a campground that hosts families throughout the warmer months. Located roughly 15 minutes from downtown Carrollton, the park provides an easy half-day outing for visitors who want a taste of the Georgia outdoors without venturing far from the city.

A short drive southwest of town, McIntosh Reserve is a county park along the Chattahoochee River named for Creek leader William McIntosh. The park spans several hundred acres of wooded riverbottom and features hiking and equestrian trails, primitive and improved camping, and direct access to the river for fishing, kayaking, and tubing. About 20 minutes from Carrollton, it offers a more rustic experience and a tangible connection to the region's Native American and frontier history.

Carrollton makes a compelling base for short-term rentals precisely because it sits at an intersection of small-town character, college-town energy, and outdoor recreation, all within an easy drive of Atlanta. Visitors get a quieter, more affordable alternative to staying in the metro, while still being close enough for day trips into the city and well positioned to explore the natural attractions of western Georgia.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc