Athens, GA

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Athens short-term rental market based on reliable data.

Listings

789 / 1633

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$27,719

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$344,107

Median Home Sale Price

Top Earners

$60,293

Top-Earners Revenue

Athens

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Athens.

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C

Challenging to Investors

Athens Regulations

STRs are allowed but constrained: Home Occupation STRs require owner‑occupancy and permits, and Commercial STRs are prohibited in single‑family zones and generally require a Special Use Permit plus plan review and inspections. Costs and process complexity are moderate, the city has an STR coordinator and partnerships to enforce, and LNC rules add timing risk.

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About Athens

Athens is a mid-sized city in northeastern Georgia and serves as the county seat of Clarke County. With a city population of roughly 125,000, it carries the easygoing feel of a college town layered onto a longer Southern history, anchored by the University of Georgia, which was chartered in 1785 and gives the city much of its identity. Athens is well known as the birthplace of the bands R.E.M. and the B-52s, and that musical heritage still shapes a downtown full of live venues, independent shops, and a steady calendar of concerts and festivals. It sits about 70 miles east of Atlanta, generally reached in just over an hour by car via Interstate 85, putting the state's largest metro area within easy reach for day trips.

The University of Georgia campus is the heart of the city and a destination in its own right, with its historic North Campus arch, ivy-covered brick buildings, and tree-lined quadrangles drawing visitors year-round. Adjacent to campus, the Georgia Museum of Art is the official state art museum and offers free admission to a permanent collection that includes American, European, and decorative works. The museum sits roughly a five-minute drive from downtown Athens.

Just south of campus, the State Botanical Garden of Georgia covers more than 300 acres along the Middle Oconee River and includes themed display gardens, native plant collections, and miles of walking trails. It is about a ten-minute drive from the city center and provides a calm, green counterpoint to the busy downtown scene.

Downtown Athens itself is a draw, with a compact grid of locally owned restaurants, record stores, and historic music venues like the Georgia Theatre, a restored 19th-century building that has hosted major acts for decades. A short walk from the central squares, the Tree That Owns Itself, a white oak on South Finley Street protected by deed, remains one of the city's quirkiest landmarks.

About a half-hour west of Athens, Fort Yargo State Park offers a 260-acre lake for swimming, kayaking, and fishing, along with a reconstructed 1790s log fort and miles of mountain biking trails. To the southeast, Hard Labor Creek State Park provides additional hiking, horseback riding, and golf roughly 30 minutes from downtown.

Athens makes a compelling base for short-term rentals thanks to the steady flow of university visitors, parents, and football weekend travelers, layered with a year-round draw of music fans, foodies, and outdoor enthusiasts. Its manageable size, walkable core, and proximity to both Atlanta and several state parks give guests a mix of urban energy and easy access to Georgia's broader natural offerings, keeping occupancy potential strong across most of the calendar.

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