Williston, FL

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Williston short-term rental market based on reliable data.

Listings

84 / 149

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$20,918

Middle-Earners Revenue

Occupancy

51%

Middle-Earners Occupancy

Home Value

$292,254

Median Home Sale Price

Top Earners

$38,297

Top-Earners Revenue

Williston

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Williston.

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A

Very Investor friendly

Williston Regulations

Williston permits short‑term rentals citywide with no local ban or caps, and investors only need to complete standard state sales tax, county TDT registration, and a local business tax receipt—Florida law preempts local prohibitions or limits, making compliance straightforward and predictable.

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About Williston

Williston is a small city in Levy County in north-central Florida, with a population of approximately 3,000 residents. It sits in the heart of a region commonly called "Horse Country," where rolling pastures, live oak canopies, and equestrian estates give the area its rural, country feel. The town is best known as a gateway to two of north-central Florida's most photographed springs and to a string of Gulf coast destinations further west. Williston lies about 30 miles southeast of Gainesville and roughly 25 miles northwest of Ocala, placing it within easy reach of two of the region's larger cities.

Just minutes from the town's center, Devil's Den offers a one-of-a-kind experience: a prehistoric spring tucked inside a dry cave, where warm 72-degree water collects beneath an open rock overhang. Visitors come to snorkel and scuba dive in the crystalline pool, but the site is also famous for the Pleistocene-era animal fossils discovered in the surrounding rock, which gave the cave its name. With above-water viewing platforms and full dive facilities, it draws visitors year-round and is one of the area's most distinctive draws.

A short drive south of town, Blue Grotto is another freshwater dive site, this one a clear blue sinkhole connected to an extensive underwater cave system. Open-water divers can descend along a permanent guide line to roughly 100 feet, while snorkelers enjoy the bright surface waters from a floating platform above. The two springs together make Williston an unexpected magnet for the diving community and a major reason divers return to the area season after season.

About 30 miles west of Williston, Cedar Key — a small Gulf coast community strung across a cluster of mangrove islands — offers a completely different pace. Known for its working waterfront, artists' studios, fresh clam and oyster shacks, and protected islands like the Cedar Keys National Wildlife Refuge, the town is a favorite day trip for birders, paddlers, and anyone in search of an old-Florida coastal experience.

Williston makes a compelling base for short-term rental owners because it offers something rare: a genuinely small-town setting with marquee natural attractions within minutes, and easy highway access to both the broader horse country region and the Gulf coast. Guests looking for a quieter alternative to busy Gainesville or Ocala hotels find that Williston combines rural charm with proximity to springs, forests, and the sea — a combination that translates well to year-round bookings.

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