Performance indicators for the The Villages short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in The Villages.
Loading top listings...
Challenging to Investors
C – Florida law allows STRs and there’s no formal municipal permitting, but The Villages relies heavily on deed restrictions (often with max-2-person occupancy and no-business language) enforced by HOAs, creating unpredictable compliance and constraining typical STR operations.
Local STR Agent
STR specialist · The Villages, FL
The Villages is a sprawling master-planned retirement community in central Florida, with most of its footprint in Sumter County and smaller portions spilling into Lake and Marion counties. With a year-round population that exceeds 80,000 and a reputation as one of the largest active-adult communities in the United States, it has a distinct small-town atmosphere stitched together by golf cart paths, town squares, and a steady calendar of resident events. The community is best known for its lifestyle amenities—dozens of golf courses, recreation centers, and three downtown-style squares—rather than as a gateway to a particular natural attraction. It sits roughly 60 miles northwest of Orlando, about 40 miles south of Ocala, and within easy driving distance of both the Atlantic and Gulf coasts.
One of the most distinctive features inside the community itself is Spanish Springs Town Square, the original hub of The Villages, where restaurants, shops, and live outdoor music draw both residents and visitors several evenings a week. Just a short drive south, Lake Sumter Landing offers a similar waterfront setting with a boardwalk, retailers, and another evening entertainment schedule, while Brownwood Paddock Square in the southern part of the community brings a Wild West-flavored streetscape with a stage, dining, and shopping. Together, the three squares give The Villages an unusual concentration of walkable, nightly entertainment for a community of its size.
Just east of the community, Lake Griffin State Park provides a quieter counterpoint, with a roughly 6,000-acre lake, paddling trails, a half-mile nature trail, and one of the better spots in the region for viewing Florida's native flora and bird life. About an hour north, Ocala National Forest opens up more than 600 square miles of pine flatwoods, sand pine scrub, and clear natural springs, with places like Salt Springs and Alexander Springs popular for swimming and snorkeling. The forest is one of the few places in the country where visitors can experience central Florida's natural systems at that scale.
Closer to home, the historic town of Mount Dora, about 30 miles to the southeast, is a popular day trip from The Villages, known for its rolling hills, antique shops, and a walkable downtown along the shore of Lake Dora. About 40 miles north, Silver Springs State Park offers glass-bottom boat rides over some of the largest artesian springs in the world, hiking trails, and a piece of Florida's earliest tourism history. Together these nearby stops help round out the appeal of a community that, on its own, is more about lifestyle and amenities than sightseeing.
For short-term-rental owners, The Villages presents a market unlike most others in Florida: it draws visitors who are typically family members, friends, or prospective residents coming to experience the community firsthand, often during the cooler months, and who want the privacy, space, and kitchen of a home rather than a hotel room. Its central location puts both the Orlando theme parks and the natural springs and forests of north-central Florida within an easy day trip, while the on-site squares, golf, and recreation make it appealing even for guests who never leave the community.