Marianna, FL

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marianna short-term rental market based on reliable data.

Listings

64 / 167

Reliable / Active

Cap Rate

13%

Middle-Earners Gross Yield

Revenue

$26,017

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$199,859

Median Home Sale Price

Top Earners

$40,675

Top-Earners Revenue

Marianna

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marianna.

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C

Challenging to Investors

Marianna Regulations

STRs are technically legal but require complex conditional use approval with public hearings, multi-layer permitting (CUDO, business license, county bed tax, state DBPR license), and detailed site compliance requirements including ADA parking and lighting standards. The individual approval process, 12-month validity periods, and inconsistent enforcement create significant uncertainty and compliance burden that could deter potential investors.

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About Marianna

Marianna is a small, historically rooted city in the Florida Panhandle, serving as the county seat of Jackson County. With a population of roughly 6,000 to 7,000 residents, it has the unhurried feel of a traditional Southern town, anchored by a leafy historic downtown and a slow stretch of the Chipola River. The city is best known as a gateway to outdoor adventure, particularly the cave country and spring-fed waterways that draw visitors from across the region. It sits roughly 60 miles northwest of Tallahassee, the nearest major city, and about 65 miles inland from Panama City and the Gulf Coast beaches.

Just outside the city limits, Florida Caverns State Park is the marquee attraction of the area and one of the few places in Florida where visitors can walk through actual dry caves. The park offers guided cave tours along with hiking trails, camping, and a small golf course, and it lies only a few minutes' drive from downtown Marianna. It is the centerpiece of the local tourism economy and a strong anchor for nature-focused travelers.

The Chipola River, which winds through Jackson County, is the other major draw. Tubing, kayaking, and canoeing are popular along its spring-fed stretches, and several outfitters in and around Marianna rent equipment and shuttle visitors. The river also feeds Blue Springs Recreation Area, a smaller but well-loved local spot roughly 15 minutes from town where clear blue water surfaces through a wooded swallet, creating a cool swimming and picnicking area especially popular in the warmer months.

Marianna itself carries a notable Civil War history as the site of the 1864 Battle of Marianna, and the downtown area still reflects that 19th-century character with a historic courthouse square, antebellum-era homes, and local markers. The compact commercial core, with its antique shops, cafes, and small museums, gives the town a walkable, small-town feel that contrasts nicely with the more developed beach destinations an hour to the south.

For short-term-rental investors, Marianna offers an appealing combination of affordability, year-round appeal, and proximity to a varied set of draws: an unusual state park with genuine caves, a spring-fed river used for tubing and paddling, Civil War heritage, and an easy drive to the Panama City Beach area and the Gulf. Its distance from the crowded coastal markets makes it a quieter, budget-friendly base for travelers who want to explore the inland Panhandle while still being within reach of the coast.

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