Madison, FL

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Madison short-term rental market based on reliable data.

Listings

17 / 47

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$15,179

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$192,053

Median Home Sale Price

Top Earners

$47,617

Top-Earners Revenue

Madison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Madison.

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B

Generally Investor friendly

Madison Regulations

STRs are permitted in Madison with a state DBPR vacation‑rental license, moderate fees (application $50 + $10 education + unit‑based license) and local tax/registration; safety inspections, zoning verification, and optional special‑exception approvals add moderate compliance steps but there are no caps or severe restrictions, making the process manageable for investors.

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About Madison

Madison, Florida sits in the heart of north Florida as the seat of Madison County, a small city of roughly 3,000 residents known for its remarkably preserved 19th-century architecture, tree-lined brick streets, and quiet Southern character. Often described as a slice of "Old Florida," the town draws visitors interested in antebellum homes, Civil War history, and the rural landscape of the Suwannee River valley. Madison lies about 50 miles east of Tallahassee, the nearest major city and Florida's state capital, and sits in a region dotted with natural springs and state parks that showcase the area's distinctive karst geography.

Just a short drive west of town, Madison Blue Spring State Park offers a first-magnitude spring that pumps crystal-clear water at a constant 72 degrees year-round. The park is a popular spot for swimming, snorkeling, and cave diving, with limestone outcroppings and a short nature trail winding through the surrounding hardwood forest. It lies about 10 miles from downtown Madison and tends to be at its busiest on warm summer weekends when families come to cool off in the spring run.

A bit farther afield, Stephen Foster Folk Culture Center State Park sits along the Suwannee River in the small town of White Springs, roughly 45 miles northeast of Madison. The park honors the composer Stephen Foster, whose song "Old Folks at Home" made the Suwannee famous, and features a museum of his music and reproductions of his family's 19th-century home. Craft demonstrations, a carillon tower, and walking paths along the river make it a favorite day trip for visitors staying in the region.

Back in town, Madison's historic downtown and surrounding residential streets form one of the best-preserved collections of antebellum and Victorian architecture in Florida. The Wardlaw-Smith House, a striking brick mansion built in 1860, anchors a neighborhood of grand oaks draped in Spanish moss, while the Madison County Courthouse still serves as the civic heart of the community. Visitors often spend a relaxed afternoon walking the brick sidewalks, browsing antique shops, and taking in the unhurried pace of small-town Florida.

For travelers considering Madison as a base, the appeal lies in the combination of small-town charm and access to some of north Florida's most distinctive outdoor attractions. Guests can spend mornings wandering historic streets, afternoons swimming in a pristine spring or paddling the Suwannee, and evenings returning to a quiet, walkable downtown. Its proximity to Tallahassee, its low-key atmosphere, and the natural beauty of the surrounding springs and rivers make Madison a particularly attractive option for short-term-rental owners looking to serve history-minded travelers, families seeking outdoor adventures, and anyone drawn to the slower rhythms of inland north Florida.

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