Performance indicators for the Macclenny short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Macclenny.
Loading top listings...
Generally Investor friendly
Short‑term rentals are clearly allowed citywide with no city‑specific STR ordinance, avoiding caps or restrictive zones; compliance rests on standard development permits/C of O and county/state tax obligations (e.g., 3% county TDT plus sales tax) rather than complex licensing or strict rules, making the process straightforward and business‑friendly.
Local STR Agent
STR specialist · Macclenny, FL
Macclenny is a small city in northeastern Florida that serves as the county seat of Baker County. With a population of approximately 6,500 residents, it carries the laid-back character of a rural Florida town, where pine flatwoods, oak hammocks, and slow country roads define much of the surrounding landscape. The city is best known as a gateway to the natural spaces of the Florida Panhandle's eastern edge, particularly the federally protected forests that begin just outside its limits, and as a quiet waypoint between Jacksonville to the east and the rolling countryside of north-central Florida to the west. Jacksonville lies about 30 miles to the east, roughly a forty-five-minute drive along U.S. Highway 90, making Macclenny a plausible inland alternative for travelers who want a more pastoral base while still being within reach of a major metropolitan area.
Just northwest of the city, the Osceola National Forest spreads across Baker and Columbia counties, offering more than 200,000 acres of longleaf pine, cypress swamps, and slow-moving blackwater creeks. The forest draws visitors for hunting, hiking, wildlife viewing, and paddling, and trails such as the Florida National Scenic Trail pass through its interior. It sits only a short drive from downtown Macclenny, putting visitors close to camping areas, the Ocean Pond recreation area, and the gently rolling terrain that has long defined this corner of the state.
A short drive to the east brings guests to the Olustee Battlefield Historic State Park, the site of the largest Civil War engagement fought in Florida. The park preserves the ground where Confederate forces turned back a Union advance in February 1864, and an annual reenactment each February draws history enthusiasts from across the Southeast. Interpretive trails, a small visitor center, and a quiet pine setting make it an easy half-day outing from any rental in Macclenny.
For travelers wanting a more urban experience, the greater Jacksonville area is within easy reach, offering the city's riverfront, museums, and the Atlantic beaches that line the neighboring coast to the east. To the west, the small city of Lake City sits at the crossroads of Interstates 10 and 75 and serves as a regional hub for the surrounding rural counties.
Taken together, Macclenny offers short-term rental owners a base in a part of Florida that remains relatively under-the-radar. Its proximity to Jacksonville's urban amenities and beaches, paired with immediate access to national forest land and a meaningful Civil War historic site, gives guests a blend of outdoor recreation, history, and small-town character that few nearby destinations can match.