Bristol, CT

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Bristol short-term rental market based on reliable data.

Listings

23 / 51

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$35,377

Middle-Earners Revenue

Occupancy

73%

Middle-Earners Occupancy

Home Value

$349,104

Median Home Sale Price

Top Earners

$52,446

Top-Earners Revenue

Bristol

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bristol.

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C

Challenging to Investors

Bristol Regulations

Short‑term rentals are only workable under Bristol’s Home‑Based Business or Commercial Hotel/Motel pathways; the residential path imposes strict limits on hours, visits, and floor area that are difficult to meet for typical STRs, while commercial STRs require special permits, site plans, and costly commercial property acquisition. Lack of explicit STR provisions adds legal and enforcement ambiguity, elevating investor risk.

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About Bristol

Bristol is a city in Hartford County in central Connecticut, with an approximate population of around 60,000 residents. It sits roughly 20 miles southwest of Hartford, the state capital, and is within about 100 miles of both New York City and Boston, placing it in a convenient position for travelers exploring the wider Northeast. Bristol has a working-class New England character, blending older industrial roots with a strong sense of community identity, and it is perhaps best known as the home of ESPN's global headquarters and for its long-running Mum Festival, an annual celebration of the chrysanthemum that gives the city its affectionate nickname, "Mum City."

Lake Compounce, which straddles Bristol and neighboring Southington, holds the distinction of being the oldest continuously operating amusement park in North America, having welcomed guests since 1846. The park features classic wooden and steel roller coasters, a lakeside beach and water park, and a wide range of family attractions that draw visitors throughout the warmer months. Lake Compounce sits just minutes from downtown Bristol, making it a quick and easy outing for short-term-rental guests.

The American Clock & Watch Museum, located in the heart of downtown Bristol, chronicles the region's deep ties to the clock-making industry, an area once known as the "Switzerland of America" for its prolific production of timepieces in the 19th and early 20th centuries. The museum houses thousands of clocks and watches, from early American movements to ornate decorative pieces, and offers a look into the craftsmanship and history that helped shape the area's identity. American Clock & Watch Museum is within walking distance of many lodging options in the central district.

ESPN's sprawling campus in Bristol serves as the global headquarters of the sports network, and the brand's presence has given the city a recognizable identity well beyond Connecticut. While public access to the production facilities has varied over the years, the campus remains a point of interest for sports fans passing through. ESPN is centrally located off Route 72, easy to reach from anywhere in the city.

Just east of Bristol, the city of New Britain offers additional cultural appeal, most notably the New Britain Museum of American Art, the first museum in the country to be dedicated specifically to American art. Its collection spans colonial portraits to contemporary works and includes notable pieces by the Hudson River School and the Ashcan School. The museum is roughly a ten-minute drive from Bristol and pairs well with a day exploring the surrounding area. New Britain Museum of American Art

Bristol offers short-term-rental owners a compelling mix of small-city charm and regional accessibility. Its central Connecticut location places guests within easy reach of Hartford, New Haven, and the broader New England corridor, while its own attractions—Lake Compounce, the clock museum, and a walkable downtown—provide reasons to linger. The city's strong identity, anchored by ESPN and the Mum Festival, helps listings stand out, and its proximity to cultural stops in New Britain and outdoor recreation across the nearby Farmington Valley makes it an appealing home base for travelers exploring central Connecticut.

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